Linda started her career in Vipnet, Croatia in 1999 as a call centre agent. She worked her way through organisation gathering experience in sales, logistics and customer relationship management during 8 years. In 2007, she moved to Telekom Austria Group (TAG) headquarter in Vienna to form the Best Practice sharing platform for commercial and operational areas of 8 TAG operating companies. Last 2 years in TAG, she was International Marketing Director responsible for CVM, M2M, pricing, roaming and group P&S. She joined Vodafone Group Services in 2011, to lead mobile sales and service strategy within the Group Online team. Having worked in all channels, in product and service development as well as pricing and customer value management, the logical thing to do was to join and from April 2013, lead the Customer and User Experience team in Vodafone Group. In this new role, she is responsible for delivering an unmatched customer experience frameworks that will help accelerate change and bring customer at the centre of our business.