June 16th
Toronto
About the Training
This comprehensive, full day, training course will give you the skills, tools, and practical frameworks to detect, neutralize, and prevent rage farming attacks before they escalate.
Why This Training is Essential for You
Rage farming is a targeted attack strategy that:
If you're not prepared, your organization is vulnerable. This training will give you the proven defense strategies used by leading crisis communication experts.
Top 5 Benefits of Attending
Rage farming is one of the most sophisticated digital threats facing corporate and government communicators today. Malicious actors provoke online outrage, distort narratives, and weaponize misinformation to damage reputations, disrupt operations, and erode trust.
What You'll Receive
Meet Your Expert Trainer
Philippe Borremans is a recognized leader in crisis, emergency and risk communication, with over 25 years of global experience advising governments, multinational corporations, and international organizations on navigating threats and disinformation.
A published author and keynote speaker, Philippe specializes in designing real-world crisis simulations and strategic response frameworks. This practical, no-fluff training will give you the exact tools and methodologies used by top organizations to stay ahead of digital threats.
Buy Presentations
Author, "Mastering Crisis Communication with ChatGPT: A Practical Guide,"
8:00 Registration and Networking
9:00 Opening Keynote: The Rise of Rage Farming
- Understanding the phenomenon of rage farming
- Real-world case studies: United Airlines, Bud Light, and others
- The impact on corporate reputation and business stability
9:30 Identifying Rage Farming Attacks
- Key characteristics of manufactured outrage
- Early warning signs: spotting coordination patterns and engagement spikes
- Differentiating legitimate criticism from manipulated narratives
- Interactive exercise: Analyzing real and simulated case studies to detect rage farming tactics
10:30 Coffee Break
10:45 Building a Strong Defense: The Truth Bank Strategy
- Creating a “Truth Bank” for rapid response
- Effective messaging techniques to counter false narratives
- The role of digital monitoring and fact-checking
- Workshop activity: Developing an organizational Truth Bank with key messaging frameworks
12:00 Networking Lunch
13:00 Crisis Management: The First 24 Hours
- Step-by-step response plan for rage farming incidents
- Engaging stakeholders: employees, media, investors, and the public
- Avoiding common mistakes: when to respond and when to stay silent
- Breakout session: Simulating a live crisis response in teams
13:30 Digital and Physical Security Considerations
- Cybersecurity threats: protecting corporate assets
- Real-world threats: safety considerations for employees
- Best practices for social media management and personal security
15:00 Afternoon Break
15:30 Building Long-Term Resilience
- Developing internal policies to prevent future attacks
- Training teams on media literacy and crisis communication
- Establishing strong stakeholder relationships to combat misinformation
- Action planning session: Participants develop customized resilience strategies for their organizations
16:30 Closing Remarks and Q&A
- Key takeaways from the day
- Open Q&A with industry experts
- Next steps and resources for continued learning
17:00 End of Training
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
