From Simenes, Astrazeneca and Pfizer, to SAP, Jumeirah Group and Microsoft, the Global PR Trends Summit includes presentations by some of the world’s biggest PR experts. Whether you work in B2B, consumer PR or government PR, our speakers will help you understand and most importantly, implement the latest global PR trends.

Marc Langendorf

Head of Strategic Planning Department of Corporate CommunicationsSiemens AG

Wendy Gold

Head Corporate CommunicationsGE Power Conversion

Esra Erkal-Paler

Global Head Of Media RelationsAstraZeneca

Andrew Widger

Director, Media Relations EMEAPfizer

As Pfizer’s Director of Media Relations EMEA, Andrew manages corporate communications across Europe, Middle East and Africa. With seven years' previous experience leading publicity for international media company BBC Worldwide's digital businesses, he has specialised in adding digital channels and social media activity to Pfizer's public communications. In the five years at Pfizer he has been instrumental in developing the award winning "Get Real, Get a Prescription" public safety campaign, as well as setting up the company's first online consultation service, aimed at improving British men's access to accurate health information. As part of his current role, he advises and supports global, regional and in-country online projects as part of Pfizer’s broad media and public relations efforts.

Piers Schreiber

VP Corporate CommunicationsJumeirah Group

Piers Schreiber has 20 years of experience in international corporate communications. Prior to joining Jumeirah, he was the co-founder of The Communication Matrix, a consultancy specialising in communication strategy, change management and multinational media relations. His clients included the International Finance Corporation (World Bank), Shell, Dell, Nutricia, Zain, Mubadala and BT. He previously headed corporate communications for KPNQwest in the Netherlands, ran the European corporate practice for Ogilvy Public Relations in Brussels and spearheaded European Commission projects for The Rowland Company (Saatchi & Saatchi) in Brussels, Prague and across central and eastern Europe. In his earlier career he was PR Officer for the Delegation of the European Commission in Prague, lectured at Charles University, Prague and also at the Université de Poitiers, France. A British citizen, Piers Schreiber graduated from Peterhouse, Cambridge University and has an MBA from the University of Strathclyde.

Thierry Nicolet

Senior VP Press RelationsSchneider Electric

Thierry Nicolet has been leading the Press Relations activities of Schneider Electric for over 4 years now, covering 50 countries, and managing a 5 million euros budget. With 10 employees globally to manage a network of local Marketing Communications Managers, PR Managers and over 40 PR Agencies, he made the company's world wide impressions triple in the past 4 years. Prior to his current position, Mr. Nicolet lead the Press Relations expansion world wide for more than 5 years at APC (until its acquisition by Schneider Electric) by setting up and analysing key performance indicators, engineering global robust processes and by providing guidelines, assistance and coaching to Marketing managers and their selected PR Agencies. Mr. Nicolet has over 19 years of Marketing Communications experience after graduating in Business Administration and International Trade from European Business School Paris. Fluent in French and English and conversational in German, he entered APC as an Inside Sales Engineer and rapidly expressed an interest for Marketing Communication to become Marcom Manager for France, UK, The Nordics, Middle East and Africa. He then got involved with product marketing after which he also headed the Direct Marketing, Email Marketing and Customer Retention activity for the whole region to finally take the role of PR Director for EMEA. This wide scope of responsibilities has given him an extensive proficiency in Marcom demand drivers which he now uses to support Schneider Electric’s strategies, messages and solutions introductions.

Tomas Jenssen

Director Corporate Communications MENAMicrosoft

Sanja Cengic

Marketing And PR DirectorNova TV, Croatia

John Neilson

Director Corporate CommunicationsLockheed Martin

Richard Stephenson

Director, Corporate AffairsAXA

Donald Steel

Global Crisis Expert and Former Chief Communications AdvisorBBC

Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe and Asia Pacific. He was until earlier this year the BBC's Chief Communications Adviser and was for 11 years the Corporation's Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC's London Television Centre and the kidnapping of the BBC journalist Alan Johnston to the furore in the Arab world over the BBC and Sky TV's decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics. Recent and forthcoming engagements include London, Amsterdam, Prague, Madrid, Belgrade and Skopje, and he will shortly begin an extensive speaking tour of Dubai, Mumbai, Singapore and Hong Kong. The BBC Academy, Europe's largest broadcasting training facility, made him its first Associate Fellow in 2010 and he was elected a Fellow of the Royal Society of Arts in 2009. In addition to his own practice, he has just been appointed Associate Director at Johnston Associates, the UK's leading aviation PR firm, based at London Heathrow. He is also retained as a communications adviser to the BBC.

Colleen Harris

Official SpokespersonWiliam and Kate'Royal Wedding And Former Press Secretary To Prince Charles

With more than 25 years’ experience ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-profile media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. Colleen held a senior communications position in the Prime Minister’s Office before being appointed Press Secretary to HRH the Prince of Wales, and was the first Black member of the Royal Household. She handled the media for The Prince of Wales during some of the most turbulent years, and also media-managed the emergence of Princes William and Harry into the public eye. Her career has included senior posts in the Deputy Prime Minister’s Office, and the Cabinet Office as well as in non-departmental Public Bodies. She has worked in Britain and abroad as a consultant with private companies, non-profit organisations and UN agencies, including the World Health Organisation. Colleen’s work in a wide variety of contexts has taught her about managing individual reputations, as well as how to use brand-development techniques to help clients identify and take full advantage of their strengths and skills – equipping them to define their own public profiles, and achieve personal and business success. Colleen’s board-level and executive experience has given her a good appreciation of how to inspire and lead teams, as well as insight into the qualities that CEOs and boards look for in high-level executives.

Robin Hamman

Director of Social BusinessFleishmanHillard

Milorad Ajder

HeadIpsos MORI Reputation Center

Patrick Jephson

Former Private Secretary, Princess Diana And New York Times Bestselling AuthorShadows Of A Princess

Patrick is a New York Times and London Times best-selling author, an award-winning journalist and corporate writer, broadcast commentator and documentary film producer. He was the only Private Secretary (Chief of Staff) to the late Diana, Princess of Wales, prior to which he was an officer in the Royal Navy. His former clients include the UK Ministry of Defence, Hawker Beechcraft, Ferrari, Harrods and the Ritz. Today he advises senior executives in the aerospace, defence and logistics industries on marketing and brand positioning. Patrick holds a private pilot's licence and is a Freeman of the City of London.

Mary Jo Jacobi

Corporate Board Director, Strategist And Broadcast CommentatorBP America, Royal Dutch Shell, Lehman Brothers and HSBC

Mary Jo Jacobi is a corporate board director and strategist and broadcast commentator with 40 years' experience in corporate reputation management, including BP America, Royal Dutch Shell, Lehman Brothers and HSBC, for which I built award-winning global brands. She was also been appointed to office by two American Presidents, the British Prime Minister and Her Majesty Queen Elizabeth II. She was the first woman to chair a major professional sports organisation, the Ladies Professional Golf Association and she is also a visiting Fellow of Oxford University's Centre for Global Reputation.

Jonathan Woodier

Head Strategic CommunicationsSantander UK


Day One
Thursday, 27th February 2014

08.30    Registration And Morning Coffee

09.15    Chairman's Opening Remarks

               Donald Steel, Former Chief Communications Advisor, BBC

09.30      Why Reputation Is Still Your Company’s Most Important Asset

                Mary Jo Jacobi, Corporate Board Director And Strategist , BP America, Royal Dutch Shell, Lehman Brothers and   HSBC

                 Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author

10.30    Networking And Refreshment Break

11.00    Looking Beyond Crisis Communications:  Learning From The Past And Preparing For The Future

              Marc Langendorf, Head of Strategic Planning Department of Corporate Communications, Siemens AG

11.20    Maximising The Value Of Reputation: Bringing The Voices Of Stakeholders And Understanding The Implications Of What They Have To Say On Business Performance

              Milorad Ajder, Head, Ipsos MORI Reputation Center

11.40   Reputation Management: Trends, Challenges And Opportunities

              Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca

12.00    Crisis And Reputation Management Discussion With The Speakers And The Delegates

12.30    Lunch And Networking Break

13.30- 16.30    Crisis Communications Simulation Session: Crisis In A Social Media World

  • Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
  • The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback

              Donald Steel, Former Chief Communications Advisor, BBC

17.00    An Afternoon Tea With Colleen Harris, Former Press Secretary To Princes Charles, William And Harry And Official Spokesperson For William And Kate’s Wedding

              The Shift Of Perception: From Princess Diana’s Death To William And Kate’s Wedding

19.00    Exclusive Bosphorus Cruise

Join our expert speaker panel and your colleagues at a unique Istanbul experience.

You will be picked up from your hotel between 19:00 and 19:30 and transferred to the dinner cruise boat. You will sail up the Bosphorus the waterway between Europe and Asia, passing under the suspension bridges and viewing Ottoman summer palaces, waterside mansions and modern villas that line the European and Asian coasts. The panoramic night views of Istanbul by the Bosphorus and the traditional Turkish dinner will always remain a memorable experience on your Turkey travels.

At the end of the tour around midnight, you will be transferred to your hotels.


Day Two
Friday, 28th February 2014

08.30   Morning  Coffee

09.15   Chairman's Opening Remarks

09.30   Building Brand Reputation From The Inside Out

              Piers Schreiber, VP Corporate Communications, Jumeirah Group

09.50    Using Strategic Communications To Restore Your Company's Reputation
              Jonathan Woodier, Head Strategic Communications, Santander UK               

10.10   Deconstructing Brand Equity- Making It Relevant Outside Marketing 

              Sanja Cengic, Director Marketing And Corporate Communications, NOVA TV

10.30    Interactive Panel Discussion With Speakers And Delegates

11.00    Networking And Refreshment Break

11.30    From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry

              Richard Stephenson, Corporate Affairs Director, AXA

11.50    The Power Of Partnerships In PR

              Andrew Widger, Director Media Relations, Pfizer

12.10    Analyzing The Growing Role Of Social Media And Digital PR In B2B

              Robin Hamman, Director, Social Business, FleishmanHillard

12.30`  From Microsoft To GE: Implementing The Latest Digital Trends In Your PR Campaigns

              Wendy Gold, Former Director, Corporate Communications, GE Power Conversion

12.50     Interactive Panel Discussion With Speakers And Delegates

13.20    Lunch And Networking Break

14.20    Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alignment

               Tomas Jenssen, Director Corporate Communications MENA, Microsoft

14.40    Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing

              Thierry Nicolett, Senior Vice President Public Relations, Schneider Electric

15.00    Analyzing The Challenges Of Positioning A Non Consumer Goods Brand In New Or Emerging Markets

              John Neilson, Director of Communications, EMEA, Lockheed Martin

15.20    Closing Discussion With All Speakers And Delegates

16.00   End Of Global PR Trends Summit

19.00    Exclusive Networking Dinner For Speakers And Delegates
Join us to celebrate the success of the Global PR Trends Summit.  Enjoy traditional Turkish cuisine and music and celebrate new friendships.


Interested In Sponsoring Or Exhibiting At The Global PR Trends Summit?

At the Global PR Trends Summit we are all about creating unique experiences for our customers. By supporting our event you will be in direct contact with your target market and generate business for your organisation.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved in our events as an exhibitor or a sponsor, please email Kosta Petrov, Chief Experience Officer, P World at


Interested in partnering with us? Send us your proposal to

Strategic Partner

Exclusive Event Partner

Media Partners


Please, fill out the form to download the brochure
Job title
E-mail address
How did you hear about us?



Register before 27th December 2014- EUR 699

Register between 28th December- 31st January 2014- EUR 799

Register after 1st February- EUR 899

Please fill in this form to register the event
First name
Last name
Job title
Company name
Company address 1
Company address 2
Zip/Post Code/ PO Box
Please use our online ticket store :