Greg Nugent

Marketing DirectorLondon Olympic Games

Jessica Bennett

Executive EditorTumblr

Hubert Grealish

MPERA Communications Services, Experienced Global Head of Brand Communications Diageo, Philips and TomTom

Keld Strudahl

Marketing DirectorCarlsberg

Massimo Sangiovanni

Marketing Vice President - EMEAMotorola Solutions

Irina Pashina

Marketing Localization ManagerSAP Marketing

Robin Hamman

Head Of DigitalEdelman

Dana Kabbani

Senior Director Marketing Services GSAEmi Music

Madlen Nicolaus

Senior Marketing & Community Manager EMEASalesforce Marketing Cloud

Jesse Ringham

Digital Communications ManagerTate Museum

Sonja Briffett

Digital Marketing ManagerHenkel Beauty Care

Karen Carter

Director of Consumer Marketing Communications, Western EuropeMicrosoft



This year’s agenda for the Marketing Kingdom Zagreb is based on extensive marketing research with some of the world’s biggest companies and marketing experts. We want you to get the most from the event and that is why we have included several panel sessions covering the most important topics in today’s marketing. Our interactive tweet wall will also enable you to ask questions related to the event presentations.
14TH MARCH 2013


09.00      Registration And Morning Coffee

10.00      Chairman’s Opening Remarks

10.10      Opening Keynote London Olympic Games 2012: Understand, Inspire And Engage The World’s Biggest Audience

                Greg Nugent, Marketing Director, London Olympic Games

10.50      Are Social Media Networks The Publishers Of The Future?

                Jessica Bennett, Executive Editor, Tumblr

11.30      Questions And Answers Session With Greg And Jessica

12.00      Networking And Refreshment Break

12.30      What’s A Like Ever Done For Your Brand – Discussing The Mistakes Companies Make In Social Media

                Robin Hammann, Head Of Digital, Edelman

13.10      Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best

                Jesse Ringham, Head Of Digital, Tate Museum

14.00      Questions And Answers Session With Robin And Jesse

14.30      Lunch For Speakers And Delegates

15.30      Marketing Transformation: How To Become A Purpose Driven Company Through Brand Positioning

                Massimo Sangiovanni, Marketing Vice President EMEA, Motorola Solutions

16.10      Using Consumer Insight To Improve Marketing Strategies In The Music Business

                Dana Kabbani, Senior Director Marketing Services, EMI Music

16.50      Customer Is King – Engaging Customers With Meaningful Dialogue And Relevant Information

                Sonja Briffett, Digital Marketing Manager, Henkel Beauty Care

17.30      Questions And Answers Session With Massimo, Dana And Sonja

18.00      End Of Day One   


15TH MARCH 2013


09.00      Morning Coffee

09.45      Chairman’s Opening Remarks

10.00      Opening Keynote: Life After Like Economy

Hubert Grealish, MPERA Communications Services, Experienced Global Head Of Brand Commuications, Diageo, Philips And TomTom

10.40      Sponsorship Versus Marketing: What Works When And Why?

                 Keld Strudahl, Former Marketing Director, Carlsberg

11.20      Questions And Answers Session With Hubert And Keld

11.50      Networking And Refreshment Break

12.10      Experiential Marketing – Reaching Your Consumers For Maximum Impact

                Karen Carter, Director of Consumer Marketing Communications, Western Europe, Microsoft 

12.50      Session With Daniel Ackerman from iStudio

13.30      Questions And Answers Session With Karen And Daniel

13.40      Lunch For Speakers And Delegates 

14.40      Looking Behind The Curtain Of Social Data To Create Customers For Life

                Madlen Niclolaus, Senior Manager Marketing And Communications, Salesforce Marketing Cloud

15.30      SoLoMo – Win Your Customer Over With The Perfect Combination Of Social, Local And Mobile

                Irina Pashina, Marketing Localization Manager, SAP Marketing                

16.00      Questions And Answers Session With Madlen And Irina

16.20      End Of Conference




Become A Sponsor At The Marketing Kingdom Zagreb!

The Marketing Kingdom Zagreb is one of Europe's biggest marketing events and provides an ideal platform for the promotion of your brand or products.

At the Marketing Kingdom we are all about creating unique experiences for our customers. By supporting this event you will be in direct contact with your target market and generate business for your organisation. Being part of the Marketing Kingdom, you are guaranteed to be noted and put on the business map.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved in this event as an exhibitor or a sponsor, please email Kosta Petrov on


Founding Sponsor

Gold sponsor

Exclusive Event Partner

Exclusive Media Partner

Exclusive Print Media Partner

Exclusive Branding Partner

Regional TV Partner

Official blog Croatia

Media Partners


Please, fill out the form to download the brochure
Job title
E-mail address
How did you hear about us?



Register before 18th January 2013 EUR 409

Register between 19th January – 22nd February 2013 EUR 459

Register after 23rd February 2013 EUR 509

Please fill in this form to register the event
First name
Last name
Job title
Company name
Company address 1
Company address 2
Zip/Post Code/ PO Box
Please use our online ticket store :