Don’t miss out on Europe’s most innovative marketing event in 2016!

The Marketing Kingdom Istanbul is all about building a creative community that will provide you with support, value and opportunity to make things happen.

You can’t master the latest marketing trends and challenges from behind your desk!

Join us from 26-27 May 2016 in Istanbul and spend two days surrounded by some of the most stimulating and forward-thinking people in the world -- the instant cure to a creative burnout.

Amira Rashad

Regional Head Of Brand AdvertisingFacebook

Amira Rashad is the regional Head of Brand Advertising at Facebook MENAP. She works closely with leading FMCG & Technology advertisers to define the strategy and optimize ROI of their Facebook investments. Amira has 20 years of strategy, operations and marketing experience across the media, and consumer products and services sectors. She has advised Fortune 500 consumer products and media companies as a senior consultant with Booz Allen Hamilton, and led teams at PepsiCo, Yahoo, Dun & Bradstreet, and Leo Burnett Advertising, while working in the U.S., Europe, Middle East and Africa. Amira holds an MBA from Harvard Business School, and is s a UK Foreign Office Chevening scholar. She is a board member of Tech Wadi in Silicone Valley, and a regular speaker at major regional events on digital media and women's issues.

Andreas Toscano Mielenhausen

Creative LeadGoogle Creative Services EMEA

Andrea is currently the Creative Director of Google’s ZOO for Italy and Spain and works out of Milan. Before moving to Italy in October 2012, he was for three years Google’s Creative Lead in Russia. Previously he was Creative Director at Lowe Adventa and Creative Director at BBDO in Moscow.

Ania Jakubowski

General Manager Poland And The BalticCoca-Cola

Anja is a catalyst in challenging business environments; leading strategic initiatives, capitalizing on key strengths, motivating high performance, achieving sustainable growth and always having an impact. She is experienced in a wide range of operational and strategic roles in emerging and established businesses across Europe, Africa, and North America. She champions multi-disciplinary teams and approaches. Believes in the power of diversity to identify opportunities, innovate, solve problems, make better decisions, and be more competitive. Anja gets results by inspiring, empowering, and ‘pushing the envelope.’ She is a passionate and influential leader with an excellent track record of energizing organizations to deliver exceptional results while having some fun along the way. Believes in people, encourages creativity and ownership, and doesn’t take ‘’s not possible’ for an answer.

Scott Thwaites

EMEA Partner ManagerTwitter

Scott manages Twitter’s sales partnerships across EMEA. He is responsible for managing Twitter’s sales partners across EMEA to deliver healthy growth. Prior to Twitter, Scott worked for Ad Dynamo in South Africa, where he was the head of Twitter’s Advertising Operations and played a fundamental role in the setup and running of Ad Dynamo’s Twitter Ad Sales Partnership in South Africa. Before that he worked in other roles in Ad Dynamo such as Head of Global Projects and Client Services Director.

Daniel Fellows

Senior Digital ManagerVodafone/Microsoft

Daniel has worked at some of the largest companies in the world and has a successful track record of implementing web technologies and digital marketing programs to support major global brand strategies which deliver strong business performance, substantial cost efficiencies and consistent commercial revenues. Daniel is a valued industry speaker and can be found at a number of key digital marketing events in 2015

Richard Harless

Country Manager, GermanyShazam Entertainment

Richard Harless is the Country Manager, Germany of Shazam Entertainment, Ltd. In his current role, Mr. Harless is responsible for all of Shazam’s commercial activities in the German market. Prior to Shazam, he served as EU Director for mobile advertising network Airpush launching their European based operations. Previously he worked in the US as Strategy Director for mobile advertising startup Mobile Posse and at AOL where managed the XM Radio implementation with AOL Radio. Mr. Harless holds a Bachelor of Arts from West Virginia University and Master of Business Administration and Master of International Management degrees from the University of Maryland.

Pierandrea Quarta

Head&Shoulders; Global Digital Brand ManagerProcter & Gamble

Pierandrea Quarta is the Global Digital Marketing Manager for Head&Shoulders at Procter & Gamble, based in Geneva. He is in charge of the brand digital strategy, content development, and platforms management. He is passionate about social media, and fascinated by the frequency at which it revolutionizes the marketing world. Prior to Procter & Gamble, he has held marketing roles with Bacardi in Barcelona, and with L’Oréal in Paris. He is a graduate of ESADE Business School and Bocconi University.

Katie Morse

VP, Social and SearchNielsen

Katie Morse is currently the Vice President, Social and Search at Nielsen. She joined the company in 2014 and has previously worked on digital marketing initiatives for brands including American Express, Radian6, and Billboard – including creating the social media strategy for the 2012 and 2013 Billboard Music Awards. In her newly-created role at Nielsen, she is responsible for leading social and search initiatives, and providing guidance and counsel to Nielsen’s marketing and communications teams in 106 markets around the world with proactive efforts and reputation management issues. Managing the execution of Nielsen’s social strategy, Katie leads the company’s social media training initiatives, working and interacting with C-level executives and top-line management, and oversees all paid and organic search efforts. Katie holds a bachelor of science in Business (Marketing) from North Carolina State University and sits on the advisory board for The Ticket Fairy.

Abraham Abbi Asefaw

Founder And DirectorThe Pop Up Agency

Abraham Asefaw has a natural interest and sees potential in almost everything. People and culture are his main interest, which might come from the fact that he lived in three countries before the age of seven. This exposure to different cultures continued as he grew up in a very multicultural part of Sweden. Today he says that ‘no brief is harder than some of the things I had to handle growing up,’ which explains his calmness both towards teams and clients. Working globally is a must as he believes that constant exposure to new things makes you smarter, faster and more interesting.

John Brown

Director, Head of EngagementHotwire PR

John heads Engagement at Hotwire, and he oversees innovation and digital communications and help clients to creatively engage their audiences. His responsibilities also include providing creative counsel to clients ranging from start-ups to publicly traded businesses.

Tim McLoughlin

Head Of Social MediaSaatchi and Saatchi

Tim McLoughlin is the head of social media for creative agency Saatchi & Saatchi. He leads social strategy for brands such as Toyota and Visa matching creative ideas to effective execution. He is passionate about how technology changes human behaviour and consumer engagement with brands, politics and sport. As a political blogger he was once named “one of the ten cleverest men in Britain” and comments regularly about politics on TV and radio.

Lars Silberbauer

Global Head of Social Media and SearchLEGO

Lars is Global Head of Social Media and Search at LEGO and is driving the well known and innovative toy company’s social media strategy and execution. He leads a global team of social media marketeers that drives the real time engagement with consumers world wide. Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

Cüneyt Devrim

Project House Managing PartnerIAB Turkey Board Member

He co-founded the leading digital advertising agency Project House İstanbul 17 years ago. Throughout the years agency became the fastest growing company in the EMEA region, won 33 awards and lead the digital advertising revolution in its region. In 2010 Project House sold its controlling shares to Havas Worldwide (formerly known as Euro RSCG Worldwide) and became one of the first digital agencies to be part of a global ad network from Turkey. Cuneyt co-founded Direct Marketing Association of Turkey and IAB Turkey and still in the board of directors of IAB TR. He held many jury posts in the advertising awards like MIXX, GIA, Crystal Apple etc. He also teaches at Bilgi University in Istanbul on Communication in Internet Age. Lecturing in many conferences and universities about digital advertising. He is currently working as a managing partner at Project House HAVAS.

Eda Önsel

Partner, InnovationMEC

An Alumn of Uskudar American Academy, she has a B.S. in Industrial Engineering from Koc University and a M.A. in Integrated Marketing Communications from Emerson College, Boston. She began her career in Mediadge:cia in NY HQ as a Senior Digital Analyst for AT&T and Volkswagen. After 3 years of experience in NY, she moved to Istanbul MEC as a senior digital planner and then worked as Head of Digital for 3 years. Since June 2015 operates as the Partner, Innovation serving a wide variety of clients to merge media with technology and lead a team of 21 digital addicts !

Maksimilian Kallhed

Founder, DirectorThe Pop Up Agency

Maksimilian Kallhed is a strong believer in the impossible. With the right tools and mindset you will get further than you could ever imagine. As a co-founder of The Pop Up Agency, Maks has traveled to over 30 countries and 48 cities with the mission to re-define how we use creativity in business. He has worked for some of the most innovative companies in the world, Coca Cola, Facebook and Conde Nast to mention a few. He is a frequent speaker at global creative festivals such as Cannes Lions, Eurobest, Dubai Lynx and Golden Drum. Maks is also a lecturer at two of the most progressive creative schools, Hyper Island and Central Saint Martins. In February 2016, Maksimilian was nominated for influencer of the year by Creative Pool Networks.


Marketing Kingdom Istanbul
Day One, 26th May 2016
09.00   Registration And Morning Coffee

10.00   Chairman’s Opening Remarks

10.15   Using Technology To Tell Your Brand Story: Engage Your Audience Instead Of Shouting At Them

             Andreas Toscano Mielenhausen, Creative Lead, Google Creative Services EMEA

10.45  Leveraging User Generated Content To Engage Consumers, Lift Conversions And Boost Commerce

             Daniel Fellows, Senior Digital Manager, Vodafone/Microsoft

11.15   Interactive Discussion With Andreas and Daniel

11.45  Networking And Refreshment Break
12.15  Introduction of IAB Turkey
           Cüneyt Devrim, Project House Managing Partner, IAB Turkey Board Member

12.30   The Power Of #Now

             Scott Thwaites, EMEA Partner Manager, Twitter

13.00   Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through

             Tim McLoughlin, Head Of Social Media, Saatchi And Saatchi

13.30   Interactive Discussion With Scott And Tim

14.00   Lunch For Speakers And Delegates

15.00   Storytelling Across Multiple Devices: What Works, What Doesn’t?

             Pierandrea Quarta, Global Digital Brand Manager, Head & Shoulders, Procter & Gamble

15.30   Social Media @ Lego: Bulding Social Value Brick By Brick

             Lars Silberbauer, Global Head of Social Media and Search, Lego

16.00  Interactive Discussion With Pierandrea and Lars

16.15   End Of Day One

Marketing Kingdom Istanbul
Day Two, 27th May 2016

09.00   Morning Coffee

10.00   Chairman’s Opening Remarks

10.15   Understanding The Challenges And Opportunities In Mobile Marketing

             Amira Rashad, Regional Head of Brand Advertising, Facebook

10.45   The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of  Your Marketing Strategy

             Richard Harless, Country Manager Germany, Shazam
11.15    Interactive Discussion With Amira And Richard moderated by EDA ÖNSEL, Partner, Innovation, MEC
11.45    Networking And Refreshment Break
12.15  Integration Of Search And Social Media —Strategies, Data Sources, And Tips/Tricks For Success

             Katie Morse, VP, Social and Search, Nielsen

12.45   How Community Management In Social Media Is Dead - Instead It's Community Excitement

             John Brown, Director, Head Of Engagement, Hotwire PR

13.15   Creating Iconic Content: How To Use Emotion In Advertising Content To Hook The Audience

             Ania Jakubowski, General Manager, Poland and the Baltic, Coca-Cola
13.45   Interactive Discussion With Katie, John and Ania

14.15   Lunch For Speakers And Delegates

15.15   We Only Need 48h To Solve A Marketing Problem
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketeers to open up their eyes for a different way of working and plant a seed for a new industry movement."
             Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency
17.00   End Of Marketing Kingdom Istanbul



Interested In Sponsoring Or Exhibiting At Europe’s Most Anticipated Marketing Event in 2016?

Over 80 companies have sponsored or exhibited at the Marketing Kingdom events around the world.

At P World we are all about creating unique experiences for our customers. By supporting our event you will be in direct contact with your target market and generate business for your organization.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved at the Marketing Kingdom Istanbul as an exhibitor or a sponsor, please email Kosta Petrov at


Interested in partnering with us? Send an email today to Tina, our marketing manager at

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