Welcome to the Marketing Kingdom Morocco!

After the phenomenal success in 11 different countries, one of the world's biggest marketing events is finally coming to Morocco.

Whether it is social media marketing, customer marketing or experiential marketing, our event is tailor made to help you create the best marketing strategy for your company. Most importantly, all presentations at the Marketing Kingdom are interactive and will provide you with practical solutions that you will be able to implement when you go back to your company. Finally, at the Marketing Kingdom, we have created over 5 hours of discussions that will provide you with solutions to your marketing problems.

Benjamin Ampen

Head Of Sales, MENATwitter

Since joining Twitter in 2012, he has launched the company's sales activities in France, Spain, The Netherlands, Germany and Italy. Prior to joining Twitter, Ampen worked at Google for four years, where he spent his last years spearheading the business development team across the UK and EMEA region. Ampen has also previously worked at Universal McCann and Detecon Consulting. He holds three Master's Degrees in Management from highly esteemed universities in London, Germany, and Paris and has lived in Paris, Berlin, Dublin, and London before relocating to Dubai.

Richard Harless

Country Manager, GermanyShazam Entertainment

Richard Harless is the Country Manager, Germany of Shazam Entertainment, Ltd. In his current role, Mr. Harless is responsible for all of Shazam’s commercial activities in the German market. Prior to Shazam, he served as EU Director for mobile advertising network Airpush launching their European based operations. Previously he worked in the US as Strategy Director for mobile advertising startup Mobile Posse and at AOL where managed the XM Radio implementation with AOL Radio. Mr. Harless holds a Bachelor of Arts from West Virginia University and Master of Business Administration and Master of International Management degrees from the University of Maryland.

Malena Cutuli

Global Head of Brand Communications & CapabilityShell

Malena oversees a team responsible for the development of global communication to support the Shell Brand, driving brand communication excellence and integration across Shell and setting standards for and measuring communication effectiveness. Prior to joining Shell, Malena developed global strategic marketing and communications at Nestlé, working on more than 100 campaigns for billionaire brands such as Kit Kat, Nespresso and the Nestlé Corporate Brand. Originally from Argentina, Malena has a degree in Business Administration and a Masters in Business Economics from Harvard University and lives in Zurich.

Muhammad Karim

Marketing Manager - Middle East, North Africa (MENA)BBC

Muhammad is a Marketing Manager with 8+ years experience in the FMCG and Media industries. He has worked on many well known brands including Axe Deodorant, Lux, Knorr, Strepsils, Twix, Maltesers and most recently, the BBC. Within these brands he has managed various innovation and communication projects with both local and virtual teams in Africa, UK and the Middle East.

Jesse Ringham

Digital Communications ManagerTate Museum

Jesse Ringham has worked on multiple, global digital campaigns for Tate and maintains the belief that personalised content, creativity, tone and timing are key ingredients in achieving digital targets for Tate. The integration of digital platforms - social, advertising, CRM and website developments - are paramount in creating a successful multi-platform digital strategy. Tate is at the forefront of Museums and Galleries in the UK in its innovative use of digital media. Jesse leads on the Digital Marketing strategy and seeks to embed excellent digital practice and knowledge throughout the Tate brand. Jesse joined Tate from the eCommerce sector and has helped Tate reach and convert a far broader digital audience with his accessible style, multichannel approach to digital campaigns with a mix of creative innovation and use of analytical, data driven evidence.

Scott Hicks

Advisor: Digital Marketing Strategy, Image Nation Abu DhabiFormer Client Partner, Facebook MENA

Scott is trilingual (English / Arabic / French) General Management, Marketing and business development executive who builds long term brand value and identifies key business drivers for growth. He executes with a focus on brand strategy, financial objectives and organizational culture. International experience in both mature and developing markets, with an emphasis on blue chip and entrepreneurial startup brands. His pecialties include: Brand and Marketing strategy, Strategic Business Unit General management, P&L,Start-up operations, online Branded Entertainment, Social Media, Broadcast Media Management, and Business Development.

Heather Mitchell

Head of Global PR & Social Media, Hair Care BrandsUnilever

Heather has nearly two decades of PR and social media experience, currently leading earned media strategies for Unilever’s global hair care portfolio, including TRESemme, Dove Hair, Toni&Guy and Clear, among others. She previously lead PR and social media for Unilever’s personal care brands in the US, including award-winning and sales-generating work on AXE and Suave. Some of her achievements at Unilever include revolutionizing how the company measures PR by creating a proprietary qualitative measurement system and creating one of the industry’s first and most successful community management strategies in the social media space. Prior to Unilever she held PR roles at Gatorade and Jim Beam Brands, and began her career at PR agencies working on P&G, Mattel, the 1996 Olympics and many other consumer brands. Heather was named the 2012 PR Person of the Year by PR News for her innovative and industry-leading work at Unilever.

Danny Whatmough

Head Of DigitalWeber Shandwick

Danny is a senior PR and marketing professional specialising in PR and digital/social media. He is currently head of digital across Weber Shandwick's European consumer practice. Previous to this he headed up social and digital work for Proctor & Gamble at Ketchum. He is also Chair of the PRCA's Digital Group, a member of the PRCA Council and sit on the AMEC social media measurement committee. He plays an active role in the wider PR industry and is a regular speaker, commentator and blogger on digital PR and the future of the industry.

Philippe Borremans

Strategy DirectorPR Media

Philippe Borremans is a multilingual corporate communications professional with more than 20 years experience in both internal and external communications, crisis communications, online reputation management and media relations. His career started at Porter Novelli as a Public Relations Consultant in Brussels and continued at IBM as PR Manager with national and EMEA level responsibilities for 10 years. During a sabbatical year in 2008 he co-founded the first social media communications agency in Belgium. These responsibilities gave him extensive experience in Strategic Public Relations Management and Online Communications. A specialist in issues management and online PR, he was appointed as one of the first Chief Social Media Officers in Europe with a direct reporting line to the CEO of the international Van Marcke Trading Group. At PR Media Philippe is responsible for the strategy of the group and actively develops new ways of working (Agile/Lean for Communications) as well as new products and services (corporate podcasting, storytelling, online crisis communication etc...). Philippe is a certified trainer (CEVORA) and teaches Corporate Communications courses at l’ISCAE (Casablanca), the Free University of Brussels and the Royal Military Academy of Belgium.

Khalid Baddou

PresidentMoroccan Association for Marketing and Communication AMMC

Khalid Baddou is a Moroccan Communications and Marketing professional. During his 15 years’ career, he has held leading positions in national and multinational companies such as Nestle, Merck and currently Western Union. He has operated and developed strong knowledge on regional and international environments: Maghreb, Middle East and Africa. At the age of 25, Khalid was one of the youngest entrepreneurs in the communications field in Morocco. He founded in 2003 an advertising and communications agency and was able to implement innovative and creative Media and Digital concepts for the first time in Morocco. Khalid has launched or has been part of several Associations, through which he was able to build networks and drive groups towards common objectives. In 2013, he has initiated with a group of professionals the creation of the Moroccan Association for Marketing and Communications (AMMC) of which he is President.


Day One,
10th March 2016

09.00  Registration And Morning Coffee

10.00  Chairman’s Opening Remarks

10.15  The Power Of #NOW

            Benjamin Ampen, Head Of Sales, MENA, Twitter

10.45  Analyzing The Growing Importance Of Content Management In Digital PR

            Heather Mitchell, Global Head Of PR And Social Media, Unilever Hair Care

11.15    Africa, Or How Digital Can Transform A Continent!

            Khalid Baddou, President,  Moroccan Association for Marketing and Communications (AMMC)

11.30  Interactive Discussion With Benjamin, Heather And Khalid

12.00  Networking And Refreshment Break

12.30  Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI

            Jesse Ringham, Digital Marketing Manager, TATE Museum

13.00  The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of  Your Marketing Strategy

             Richard Harless, Country Manager Germany, Shazam

13.30  Interactive Discussion With Jesse And Richard

14.00  Lunch For Speakers And Delegates

15.00  Identifying And Engaging Your Key Influencers To Enhance Your Brand Credibility

            Danny Whatmough, Head Of Digital, Weber Shandwick

15.30  Analyzing The Analytics and Metrics Around Social Media Measurement

            Muhammad Karim, Marketing Manager - Middle East, North Africa (MENA), BBC           

16.00    Interactive Discussion With Danny And Muhammad

16.30    End Of Day One


Day Two,
11th March 2016


09.00  Registration And Morning Coffee

10.00  Chairman’s Opening Remarks

10.15  Reaching Millenials By Breaking The Paradigm Of The Category

             Malena Cutuli, Head Of Brand And Communications, Shell

10.45  Thought Leadership Development as a Content Strategy

              Philippe Borremans, Strategy Director, PR Media

11.15    Interactive Discussion With Malena and Philippe

11.45     Networking And Refreshment Break

12.15  Developing Your Brand Purpose On Facebook And Achieve Greater Business Results (PART 1)

Understand Consumer Behavior on Facebook

•    Explore people's need to be social
•    Discover the social science behind sharing
•    Analyze engagement to reveal social insights

Start With Your Why:

•    How your story resonates with social media users
•    Your brand purpose - brand briefs + creative examples

13.45  Lunch For Speakers And Delegates

14.45  Developing Your Brand Purpose On Facebook (PART 2)

Be Your “Why” on Facebook:

•    Learn to speak with authenticity
•    Develop the power of imagery
•    The importance of brand consistency

Light up the Facebook Feed:

•    Craft engaging Brand Stories
•    Delve into Facebook's publishing pillars
•    Sharpen your skills on storytelling tools for social media      
            Scott Hicks, Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi And Former Client Partner, Facebook MENA

16.30  End of Marketing Kingdom Morocco



Interested in sponsoring or exhibiting at the Marketing Kingdom Morocco?

The Marketing Kingdom Morocco as the country's ONLY global marketing event is an ideal platform to promote your business and services.

At the Marketing Kingdom we are all about creating unique experiences for our customers. By supporting this event you will be in direct contact with your target market and generate business for your organisation. Being part of the Marketing Kingdom, you are guaranteed to be noted and put on the business map.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved in this event as an exhibitor or a sponsor, please email Kosta Petrov on






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Register and pay before 11th December 2015: US$ 407


Register and pay between 12th December 2015-26th February 2016: US$457


Register after 27th February 2016: US$ 507

An invoice will be sent upon receipt of your registration. Please note that full payment must be received 7 days after the issue of the invoice. If the payment is not received by the 7th day of the issued invoice, the registration will be canceled and you have to re-register for the event. Please note that we cannot guarantee your price after the 8th day.

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