Welcome to the Global PR Summit Accra!

After the phenomenal success in 17 different countries, the Global PR Trends Summit is finally coming to Ghana.

Taking place from 18-19 February 2016 in Accra, the Global PR Trends Summit will focuss on the latest challenges and trends in the ever changing global PR world with special focus on visual PR, content PR, digital PR, crisis communications, CSR and reputation management.

His Excellency John Dramani Mahama

President of Ghana

Elaine Sam (APR)

PresidentInstitute of Public Relations, Ghana

Ms. Elaine Sam (APR) President of the Institute of Public Relations, Ghana, has over thirty years’ experience in senior management positions in Public Relations and Human Resource Management in the manufacturing and mining industry. She championed the development Public and Community Relations as a key management role with clearly defined results areas in Ashanti Goldfields in particular, and the mining industry in Ghana in general. She is CEO of the Samela Center, consultants in PR and HR management, and continues to mentor young PR graduates, especially females.

Amy Gray

Head of Tourism AffairsVisitBritain

Amy Gray has been heading the Tourism Affairs department at Visit Britain for the past 8 months. VisitBritain is the strategic body for inbound tourism and the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport, VisitBritain has a unique role in raising Britain’s profile worldwide, increasing the value of tourism exports and developing Britain’s visitor economy. Visit Britain’s mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas.

Rose Bambi

PR Lead for Middle East & Africa and TurkeyCisco

Rose is a senior PR professional with 15+ years across the board experience expanding across both senior consultancy and in-house roles in a variety of sectors ranging from FMCG to IT. Her experience encompasses all communications disciplines including corporate PR, social and digital media, public affairs, executive profiling & communications, product communications, integrated brand marketing, internal & stakeholder communications and investor, industry & financial analyst relations. She works with and has provided strategic counsel to people at all levels from subject matter experts to CEO's and senior board members. For the past 12 years her focus has been on PR and communications across Europe, Middle -East and Africa working closely with global/international communications teams as well as field marketing.

Alex Malouf

Corporate Communications ManagerP&G

Alex is a marketing communications executive who has spent the last ten years in the Middle East and lived across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. He holds the position of corporate communications manager for the Arabian Peninsula at Procter & Gamble. A journalist by training and with a cultural mix that is both European and Arabic, Alex’s expertise spans communications and media, public relations and marketing for both multinationals in the energy, technology and FMCG space as well as several Gulf-based government institutions. His experience spans corporate communications, media relations and outreach, content development, crisis/reputation management, and digital and social media.

Karim Seifeddine

Public Affairs & Government Relations Head | Middle East & North AfricaCiti

Karim Seifeddine is Citi’s Public Affairs and Government Relations Head for the Middle East and North Africa Division. For the past 12 years, he’s been responsible for Citi’s corporate communications practice in the region, including media relations, CSR activities, internal communications, and branding. Between 2001 and 2002, he served as Public Relations and Communications Head at Banque Saudi Fransi in Riyadh, Saudi Arabia, where he managed the bank’s media relationships and organized community participations on behalf of the bank. From 1994 to 2000, he held various editing positions in the Gulf with the regional Al-Iktissad Wal-Aamal Magazine, where he established and administered country office in Riyadh, Saudi Arabia; prepared monthly reports on the Saudi economy, capital markets, top financial institutions, telecom and petrochemical projects, industrial establishments, local corporates, family business groups, and other main business players; and interviewed and profiled leading figures in public and private sectors. Karim holds a Bachelor of Arts in International Relations and a Masters of Arts in Economics from Boston University.

Irina Pashina

Director Marketing CommunicationsSAP SE

Irina is a global marketing expert with more than 10 years of experience specialized in content, digital marketing, and worldwide marketing programs. She has driven operational excellence and thought leadership projects, established processes and functions, and guided coworkers and teams in her various roles. The ability to connect with people across cultures and areas has been a key factor in successfully tackling challenging assignments in multiple fields of B2B marketing as well as the nonprofit sector. Her passion for people, great customer experience, and content as a connector and differentiator is what makes her run. A believer in human connections, Irina is also a group fitness instructor and an avid volunteer in her spare time.

Omneya Fawzy

Head of Communications METABoehringer Ingelheim

Omneya started her healthcare PR career as a Regional Health Program Communications Manager for Special Olympics MENA where she planned, conducted, and executed the program for different healthcare disciplines in the region supporting children with special needs. Prior to that, she has worked in politics and women’s issues. Omneya has diverse public relations, corporate social responsibility and crisis communications experience in different industries at client and agency side including healthcare, automotive, banking, hospitality and social community. She has over than twelve years of experience in the public relations field and is currently heading the Communications function for Middle East, Turkey and Africa at Boehringer Ingelheim, one of the world's leading pharmaceutical companies. As a Head of Communications she is responsible for internal and external communications including PR, social media, CSR, patients advocacy relationships and crisis communications.

Joseph Emmanuel Allotey-Pappoe

Executive ChairmanJEAP & Associates (Ghana) Limited

The Executive Chairman of JEAP & Associates (Ghana) Limited, a Public Relations and Communication Management consulting firm, Mr. Allotey-Pappoe is a top-notch professional with almost four decades experience as a management communication problem-solving facilitator and expert prescriber of corporate communication in both corporate and consulting environments. Also, an Adjunct Lecturer of Public Relations at the Department of Communication & Media Studies (University of Education, Winneba) and the Graduate Studies School of the Ghana Institute of Journalism, Mr. Allotey-Pappoe’s professional and academic interests span the areas of Strategic Management, Organizational Communication, Corporate Social Responsibility (CSR), Issues and Crisis Management, Reputation Management and Regulatory Affairs. He is a panel member on Public Relations for the National Accreditation Board (NAB) and a past President and Fellow of the Institute of Public Relations, Ghana (IPR) and the African Public Relations Association (APRA), a senior member and the immediate past National Representative on the Governing Council of the International Public Relations Association (IPRA) and the Chairman of the Board of Trustees of CSR Foundation, Ghana.

Tomas Jensen

Chief Communications OfficerEIT RawMaterials

Tomas is currently heading the Corporate Communications practice at M&C Saatchi World Services. He also partners with the entrepreneurial ecosystem in Istanbul – developing communications strategies for IT companies, designers, NGOs. He is also a mentor at the IBM SmartCamp. Prior to this, he was the Director for Corporate Communications for Microsoft in the Middle East and Africa. He also headed Product Communications, Analyst Relations, Issues Management, and HR Communications at Microsoft Germany. A political scientist by education, Tomas worked in the publishing and the consulting industry.

Lars Silberbauer

Global Head of Social MediaLEGO Group

Lars is Global Director of Social Media & Search at the LEGO Group and is driving the well know and innovative toy company's social media & search strategy and execution. He has building the company's social media engagement from scratch and now leads a global team of social media & search marketeers that drives real time engagement with consumers world wide. In 2014 he launched LEGO® TV in 24 markets. LEGO® TV is a native mobile experience for kids where they can experience high quality animated LEGO content and also heads up the LEGO YouTube channels. Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

Colleen Harris

Former Press Secretary To Princes Charles, William And HarryOfficial Spokesperson, Wiliam and Kate's 'Royal Wedding

With more than 25 years’ experience ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-profile media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. Colleen held a senior communications position in the Prime Minister’s Office before being appointed Press Secretary to HRH the Prince of Wales, and was the first Black member of the Royal Household. She handled the media for The Prince of Wales during some of the most turbulent years, and also media-managed the emergence of Princes William and Harry into the public eye. Her career has included senior posts in the Deputy Prime Minister’s Office, and the Cabinet Office as well as in non-departmental Public Bodies. She has worked in Britain and abroad as a consultant with private companies, non-profit organisations and UN agencies, including the World Health Organisation. Colleen’s work in a wide variety of contexts has taught her about managing individual reputations, as well as how to use brand-development techniques to help clients identify and take full advantage of their strengths and skills – equipping them to define their own public profiles, and achieve personal and business success. Colleen’s board-level and executive experience has given her a good appreciation of how to inspire and lead teams, as well as insight into the qualities that CEOs and boards look for in high-level executives.

Mary Jo Jacobi

Corporate Director And Strategist And Former Communications ChiefHSBC, Lehman Brothers, Royal Dutch Shell And BP America

Mary Jo Jacobi Jephson is a renowned expert in reputation, brand and crisis management drawn from her extensive experience at senior levels of the corporate, public and voluntary sectors on both sides of the Atlantic. Most recently, Mary Jo was Executive Vice President of BP America during its response to the Gulf of Mexico oil spill. Previously she led reputation management for Royal Dutch Shell, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert. She also devised and executed the award-winning global brand strategies for Lehman and HSBC, including the first-ever use of airport jetties for brand projection and thought leadership. She is a non-executive director of the Weir Group PLC, Mulvaney Capital Management and Panafsat and a member of the advisory board of Fink Africa. She is also a Visiting Fellow of Oxford University’s Centre for Corporate Reputation. Mary Jo was the first woman to chair the board of the Ladies Professional Golf Association and subsequently served on the board of the Ladies European (Golf) Tour. She is a frequent broadcast commentator, lecturer and public speaker around the world.

Patrick Jephson

Former Chief of Staff To Princess Diana, New York Times Bestselling AuthorShadows Of A Princess

Born and raised in Ireland, Patrick has a masters degree in Political Science from Cambridge University. Commissioned into the Royal Navy, he served at sea and ashore all over the world before being selected for duty in the Royal Household. For eight years he was Equerry and the first and only Private Secretary (Chief of Staff) to HRH The Princess of Wales. He was appointed Lieutenant of the Royal Victorian Order (LVO) for personal service to the Sovereign. His work for Princess Diana involved daily contact with officials at all levels up to head of state. He organised Diana’s public duties and journeyed with her to destinations on five continents encountering personalities as diverse as Prime Minister Margaret Thatcher, President George H W Bush, Mother Teresa, Luciano Pavarotti and the Emperor of Japan. After Princess Diana’s death he took up full-time writing, his first book Shadows of a Princess becoming a New York Times bestseller. He has subsequently written widely for newspapers and magazines and contributed to leading TV programmes on both sides of the Atlantic. He is also in regular demand as a conference and motivational speaker to influential audiences in the USA, Europe and Middle-East.

Mawuko Afadzinu

Head Marketing And CommunicationsStanbic Bank

Mawuko is Multiple Award winning professional including Ghana’s Marketing’s Practitioner of the year (2014) and Standard Bank Group Marketing and Communications Mark of Excellence receipient . He is a respected senior executive, communications consultant, strategist and transformational leader. Mawuko is acknowledged nationally for ground breaking efforts in leveraging high impact PR and marketing communications solutions to build strong brands, increase revenue and improve profitability.

Tina Boadi

Ghana Country ManagerBrand Communications

Tina Boadi is the Country Manager of Brand Communications Ghana, a corporate member of the Institute of Public Relations (IPR) Ghana. She is an energetic professional, with a multitude of experience gained from working previously with: Unilever Ghana, the Consumer Knowledge Centre in the UK, the London Development Agency’s (LDA) and the ERDF funded innovation support programme, Knowledge Connect. With a keen eye for detail and a natural creative flair, her oversight responsibilities cover strategy, branding, advertising, public relations, media services and events management. Tina holds a Masters Degree in Marketing from Kingston University (UK) and a Bachelors Degree in Biochemistry from Mount Holyoke College (USA).


Global PR Trends Summit Accra
Day One, 18th February 2016

09.00    Registration And Morning Coffee

10.00    Chairman’s Opening Remarks

10.15    Opening Speech By His Excellency John Dramani Mahama, President of Ghana

10.30    Regional Keynote Presentation: The State Of Public Relations In Ghana: Opportunities And Challenges
              Elaine Sam, President, Institute Of Public Relations, Ghana
11.00    PR in Africa: Managing a Pan-African Client
              Ms. Tina Boadi, Ghana Country Manager, Brand Communications

11.30    Interactive Discussion With Delegates And Speakers

11.45    Networking And Refreshment Break

12.15    The Art Of The Apology - Sorry Seems To Be The Hardest Word
               Mary Jo Jacobi, Former Presidential Advisor, Corporate Director, Strategist And Former Communications Chief, HSBC, Lehman Brothers, Royal Dutch Shell And BP America

12.45    Forgivability: Why You Need It - How To Get It

               Patrick Jephson, New York Times Bestselling Author And Former Chief Of Staff, Princess Diana

13.15    Interactive Discussion With Delegates And Speakers Moderated By Joseph Emmanuel Allotey- Pappoe, Executive Chairman, JEAP & Associates (Ghana) Limited
13.45    Lunch For Speakers And Delegates

14.30    A More-Than-Philanthropy Approach To CSR In The MENA Region Focused On Empowerment, Employment And Entrepreneurship
             Karim Seifeddine, Public Affairs & Government Relations Head | Middle East & North Africa, Citi
15.00   Implementing Successful CSR Strategies: A Case Study By Boehringer Ingelheim

             Omneya Fawzy, Director, Communications, Middle East, Turkey and Africa, Boehringer Ingelheim

15.30   Closing Keynote Audiences Tend To Trust People More Than Corporations: Building And Keeping Trust In Your Personal Brand

             Colleen Harris, Former Press Secretary To Princes Charles, William and Harry and Official Spokesperson, William and Kate’s Wedding

16.00    Interactive Discussion With Delegates And Speakers

16.30    End Of Day One

Global PR Trends Summit Accra
Day Two, 19th February 2016

09.00    Registration And Morning Coffee

10.00    Chairman’s Opening Remarks

10.15    Understanding The Challenges And Opportunities Of Media Relations In A Social Media World
              Rose Bambi, Former Head of PR, MEA, Cisco

10.45    The End Of Corporate Websites: Is Content The New King?
              Alex Malouf, Corporate Communications Manager, P&G
11.15    Interactive Discussion With Delegates And Speakers

11.45    Learn How To More Efficiently Connect With Your Customers And Supercharge Your Efforts  Across Social, Mobile And Commerce

             Lars Silberbauer, Global Social Media Director, LEGO Group

12.15    Customer Experience and Content: 5 Rules for Effectively Engaging Your Audience

              Irina Pashina, Director Marketing and Communications, SAP SE
12.45    Interactive Discussion With Delegates And Speakers

13.15    Lunch For Speakers And Delegates

14.00    Regional Panel Discussion: Trends And Challenges In The African PR Industry

              Nanabanyin Pratt, Past President, IPR Ghana
              Malam Sirajo Mukhtar - Vice President –Nigerian Institute of Public Relations (NIPR)

              Yomi Badejo-Okusanya  - Secretary General of the African Public Relations Association (APRA) -

              John Ehiguese  - President, Public Relations Consultants Association of Nigeria (PRCAN) -

14.30    Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alignment

              Tomas Jensen, Chief Communications Officer, EIT Raw Materials

15.00    Closing Keynote: Why Public Relations Is Now Personal Relationships

              Mawuko Afadzinu, Head Marketing And Communications, Stanbic Bank

15.30    Interactive Discussion With Delegates And Speakers

16.00    End Of Global PR Summit Accra





Interested in sponsoring or exhibiting at Ghana's first internatonal PR event?

At the Global PR Trends Summit we are all about creating unique experiences for our customers. By supporting this event you will be in direct contact with your target market and generate business for your organisation. Being part of the Global PR Trends Summit, you are guaranteed to be noted and put on the business map.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved in this event as an exhibitor or a sponsor, please email Kosta Petrov on



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