Welcome to the Global Marketing Summit!

Featuring presentations by international marketing experts from P&G, Greenwich University and Henkel Beauty Care, the Global Marketing Summit will provide you with the latest insights into the ever changing global marketing world.

So, what can you expect at Iran's most anticipated marketing event this year?

  • Real life case studies on the most important marketing challenges and trends, including: customer marketing, experiential marketing, marketing communications and marketing ROI
  • Presentations by some of the most innovative global marketing experts from the world's most admired companies
  • Over five hours of interactive discussions, created to help you get practical tools that you can implement when you go back to your company


Do not think twice! Get your ticket now for the Global Marketing Summit.


Maryam Monjazi

Supply Chain DirectorAujan Iran

Maryam is Iranian born who moved to Paris with her family at the age of 6. She holds an MBA from Warwick Business School-ESSEC-Universität Mannheim partnership programme. She started her career in Consulting before specialising in Procurement. Her experience spans from Thales, Accor, Essilor to Auchan. In 2012, she moved to Dubai to join Aujan Group Holding. As part of the Leadership team of Aujan Iran, she actively contributed in the turnaround and restructuring of Iranian operations growing the business into a successful and World Class FMCG operation in Iran.

Mads Holmen

Founder And CEOBibblio

Mads Holmen is the founder of Biblio, a learning platform to make learning more simple and motivating. The aim of Biblio is to create a free and open education resource, where people can learn from all the highest quality content on the web, across all formats. The platform offers a new social learning experience that starts with your curiosity, and is driven by our ability to discover anything we want together with others. On Bibblio you choose the time, teacher, content and device you want to learn with. Some clever people call it self-determined learning. We like that. Before founding Biblio, Mads was the Planning Director at BeOn, an AOL company. At Be On he worked across all BeOn's 11 offices in London, Munich, Paris, NYC, Copenhagen, Oslo, Madrid, Rome, Amsterdam, Toronto and Stockholm, and his responsibilities ranged from launching the BeOn brand and preparing speeches for Cannes to strategic planning on key client accounts and external speaking/writing on the company's behalf.

Steffen Ruebke

General ManagerHenkel Beauty Care

Steffen has been traveling the world with us since 2012. He has been a regular speaker at our Marketing Kingdom events all around the world and has delivered cutting edge presentations on the importance of customer marketing in today’s marketing world. Plus, he has worked with big superstars like Heidi Klum and the legendary designer Karl Lagerfeld so he has some truly inspiring stories to share with you.

Arash Vafadari

CEOMana Payam Public Relations

Arash Vafadari is the founder and Managing Director of Mana Payam Public Relations firm based in Tehran, Iran. Mana Payam is Iran’s only dedicated, full service public relations consultancy firm with comprehensive experience in meeting the growing demands of medium and large businesses either already established or looking to enter the local market. The company currently works with many foreign and domestic companies conducting business, or wishing to expand their operations in Iran. In addition to his role at Mana Payam, Arash also lectures at the Vije School of Communications in Tehran teaching modern public relation courses. He is an advisor to the Iranian Business School (IBS), a not-for-profit academic institution founded by prominent Iranian business people also he is the chairman of the board at Akhbar Rasmi which is Iran’s first online press release distribution (newswire) company. Prior to his roles in Iran, Arash founded the Maison d’Edition Ketabe Iran-Canada in Montreal. The center has become one of the leading cultural organizations promoting Middle East’s rich history and cultural vibrancy. Upon return to Iran, Arash has developed insight and knowledge into devising successful marketing and communications campaigns furthering the goals of his clients.

Tomas Jensen

Senior Director Corporate CommunicationsM&C Saatchi World Services

Tomas is currently heading the Corporate Communications practice at M&C Saatchi World Services. He also partners with the entrepreneurial ecosystem in Istanbul – developing communications strategies for IT companies, designers, NGOs. He is also a mentor at the IBM SmartCamp. Prior to this, he was the Director for Corporate Communications for Microsoft in the Middle East and Africa. He also headed Product Communications, Analyst Relations, Issues Management, and HR Communications at Microsoft Germany. A political scientist by education, Tomas worked in the publishing and the consulting industry.

Sivakumar Thangaratnavelu

Former Global Head Of Customer Experience, HSBC AmanahManaging Partner,

Sivakumar is a senior marketing professional with over 20 years of experience and an accomplished track record of success in Marketing and Customer Experience management in the financial services industry across North America, the Middle East and the Far East. Innovator and a change agent, having successfully directed cross-functional teams to deliver results. He has unique ability to apply cutting-edge marketing and customer experience functional expertise to drive business growth. Sivakumar is effective team builder, leader, and mentor.

Hubert Grealish

Co-Founder; Marketing Officer; Brand Consultant At MPERAFormer Marketing Director, Philips, TomTom

Hubert Grealish is a communications and technology strategist, creating consumer and B2B brand and media business with fully integrated media campaigns. With international experience spanning all main marketing touchpoints, he has developed and led strategies both in agency and in-house, for global brands spanning many sectors, from start-up and early-stage to global A-brand, tech and consumer. A seasoned new media thinker, business mentor and lecturer, he is adept at creating new brand love online, with its related bottom line value and impact.

Irina Pashina

Director Marketing CommunicationsSAP SE

Irina is a global marketing expert with more than 10 years of experience specialized in content, digital marketing, and worldwide marketing programs. She has driven operational excellence and thought leadership projects, established processes and functions, and guided coworkers and teams in her various roles. The ability to connect with people across cultures and areas has been a key factor in successfully tackling challenging assignments in multiple fields of B2B marketing as well as the nonprofit sector. Her passion for people, great customer experience, and content as a connector and differentiator is what makes her run. A believer in human connections, Irina is also a group fitness instructor and an avid volunteer in her spare time.

Baris Zavaroglu

International Marketing ExpertFormer Head of Consumer Products, the Walt Disney Company

Baris is considered one of Turkey's most innovative marketing professionals. He has held senior marketing positions at Disney, Cadbury Schweppes and Motorola. Boris has a vast experience in developing markets, managing start-ups as well as re-inventing mature businesses in the branded consumer products and the entertainment area.

Lars Silberbauer

Global Head of Social MediaLEGO Group

Lars is Global Director of Social Media & Search at the LEGO Group and is driving the well know and innovative toy company's social media & search strategy and execution. He has building the company's social media engagement from scratch and now leads a global team of social media & search marketeers that drives real time engagement with consumers world wide. In 2014 he launched LEGO® TV in 24 markets. LEGO® TV is a native mobile experience for kids where they can experience high quality animated LEGO content and also heads up the LEGO YouTube channels. Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

Gerhard Barcus

Partner, Middle EastGoodBrand

As partner of GoodBrand, a UK based social innovation consultancy, Gerhard Barcus supports clients with sustainability and social innovation strategies. Gerhard also serves as Chief Marketing Officer of Solico Group, the biggest Iranian privately held food company with businesses in Iran, Iraq and the wider Middle East region. Prior to his current role he worked in general management, marketing and sales for international branded consumer goods companies, such as Unilever and Danone in a number of European countries.

Alper Eroglu

Marketing Director, Home CareUnilever Turkey

As Marketing Director, Home Care at Unilever Turkey, Alper Eroglu is helping people to brighten their homes and lighten their loads with 11 brilliant marketers. Previously he has led global communications strategies for iconic global brands such as Lynx, Sure, Signal, Magnum. He has worked for Unilever in Turkey, Italy and U.K locally, regionally and globally in a variety of marketing roles. Prior to joining Unilever, Alper studied Economics and Finance. He is passionately curious, likes travelling, theatre, street art and Italian cuisine.


08.00 Registration 
09.15 Chairman’s Opening Remarks
09.30 Opening Statement By Platinum Sponsor
         Maryam Monjazi, Supply Chain Director, Aujan Iran
09.40 Communications In Iran: Unique People, Unique Challenges, Unique Opportunities
         Arash Vafadari, CEO, Mana Payam Public Relations
10.10 Learn How To More Efficiently Connect With Your Customers And Supercharge Your Efforts  Across Social, Mobile And Commerce
         Lars Silberbauer, Global Social Media Director, LEGO Group
10.40 Interactive Discussion With Arash And Lars
11.10 Networking And Refreshment Break
11.40 Building Strong Brand Equity By Creating The Right Brand Framework           
12.10 How To Work With Connected Celebrities
          Alper Eroglu, Marketing Director, Home Care, Unilever Turkey
12.40 Interactive Discussion With Speakers
13.10 Lunch For Speakers And Delegates
14.10 Customer Is King: Winning Strategies For Engaging With Customers
         Steffen Ruebke, Vice President And General Manager, Henkel Beauty Care
14.40 Servicing Emotions: The Role And Impact Of Emotions In Marketing
          Sivakumar Thangaratnavelu, Former Global Head Of Customer Experience, HSBC Amanah And Managing Partner,
15.10 Balancing Old And New Marketing Strategies: Aligning Your Corporate Communications, Marketing And Digital Marketing Strategies For Maximum Impact
          Baris Zavaroglu, International Marketing Expert, Former Head of Consumer Products, the Walt Disney Company
15.40 Interactive Discussion With Steffen, Sivakumar And Baris
16.10 End Of Day One
09.15 Chairman’s Opening Remarks
09.30 Creating Competitive Advantage By Changing The Way Business Creates Value
         Gerhard Barcus, Partner, Middle East, GoodBrand
10.00 Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alighnment
         Tomas Jensen, Senior Director, Corporate Communications, M&C Saatchi World Services
10.30 Interactive Discussion With Gerhard And Tomas
11.00 Networking And Refreshment Break
11.30 Branding Through Knowledge: Help The World To Help Yourself
         Mads Holmen, Founder And CEO, Bibblio
12.00 Customer Experience and Content: 5 Rules for Effectively Engaging Your Audience
         Irina Pashina, Director Marketing and Communications, SAP SE
12.30 Interactive Discussion With Irina And Mads
13.00 Lunch For Speakers And Delegates
14.00 Interactive Workshop: How To Create The Right Marketing Strategy In A Like Economy
  • Analyze the growing importance of social media and its influence on marketing
  • What works  and what doesn’t in social media
  • How to create the right social media strategy for your company
  • Identify the right social media platform for your company
  • Create a tailor made customer experience for your brand
           Hubert Grealish, Co-Founder; Marketing Officer; Brand Consultant At MPERA And Former Marketing Director, Philips and TomTom 
16.30 End Of Global Marketing Summit



Interested in sponsoring or exhibiting at Iran's most innovative marketing event?

The Global Marketing Summit is Iran's ONLY global marketing event is an ideal platform to promote your business and services.

At the Marketing Kingdom we are all about creating unique experiences for our customers. By supporting this event you will be in direct contact with your target market and generate business for your organisation. Being part of the Global Marketing Summit, you are guaranteed to be noted and put on the business map.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved in this event as an exhibitor or a sponsor, please email Kosta Petrov on



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Pricing For Delegates In Iran:

Register and pay before 31st October 2015: 1 mil Toman

Register after 31st October 2015: 1.2 mil Toman

Student Tickets: 600,000 Toman

Pricing For International Delegates:

Register and pay before 31st October 2015: US$599.-

Register after 31st October 2015: US$ 699.-

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