Events

SPEAKERS

After the phenomenal success in Qatar, Jordan, Azerbaijan, Georgia and Croatia, the Marketing Kingdom, one of the world's fastest growing marketing events is coming to Egypt from 25-26 October 2015.

So, what can you expect at the world's most innovative marketing event:

  • Real life case studies by representatives of some of the world's most innovative brands
  • Latest insights into the ever changing global marketing world
  • Cutting edge half day workshop on Facebook marketing

 

Register today and see why over 10,000 marketers have attended the Marketing Kingdom events in 10 different countries.

Parminder (Parry) Singh

Managing Director For SEA, India & MENATwitter

Parry is responsible for building Twitter's business in countries experiencing dramatic user growth. He is also driving the next stage of revenue growth in the Middle East, and exploring commercial opportunity for Twitter in India. Before joining Twitter, Parry spent six years with at Google in India and Singapore. Most recently, he served as Managing Director, APAC for Google's display business, where he was responsible for driving the growth of the Google Display Network in the region. Earlier, he worked at IBM India, including as head of marketing for hardware division and as head of sales and marketing. Parry is a physics graduate from Delhi University and holds an M.B.A. in marketing from University Business School in Chandigarh. He is @parrysingh on Twitter.

Amira Rashad

Regional Head Of Brand AdvertisingFacebook

Amira Rashad is the regional Head of Brand Advertising at Facebook MENAP. She works closely with leading FMCG & Technology advertisers to define the strategy and optimize ROI of their Facebook investments. Amira has 20 years of strategy, operations and marketing experience across the media, and consumer products and services sectors. She has advised Fortune 500 consumer products and media companies as a senior consultant with Booz Allen Hamilton, and led teams at PepsiCo, Yahoo, Dun & Bradstreet, and Leo Burnett Advertising, while working in the U.S., Europe, Middle East and Africa. Amira holds an MBA from Harvard Business School, and is s a UK Foreign Office Chevening scholar. She is a board member of Tech Wadi in Silicone Valley, and a regular speaker at major regional events on digital media and women's issues.

Rayan Karaky

Head Of DoubleClickGoogle

Rayan is currently responsible for leading the MENA team in Google Ad technology, driving Programatic adoption and growth in MENA as well as integrated solutions for key partners across Google's buy-side products, DSP, Search, Rich Media Solutions & Enterprise Analytics. Before joining Google in May 2014, he was Chief Digital Officer for MENA and Emerging Markets at Starcom MediaVest Group where he was responsible for the growth of diversified services (Data, Content, Social) and incubating and scaling digital capabilities across markets.

Hussein Freijeh

Managing DirectorYahoo!

Hussein Freijeh is the Managing Director of Yahoo Middle East, Africa, and Turkey,, leading the commercial and managerial aspects of the business in the Middle East and Africa region. Before Yahoo acquired Maktoob in 2009, and during his tenure at Maktoob, Hussein was instrumental in establishing the startup’s renowned sales portfolio to grow the Maktoob Sales Operations into the forefront of media companies in advertising spend and market share. At Yahoo Maktoob, Hussein has been a driving force behind the company’s market leadership in digital advertising and the introduction of innovative products that bring the best in digital technology, creativity, and measurement to advertisers in the Middle East. He is one of the key industry players driving the shift to digital and contributing to the growth of the Internet advertising market across the region. With over 10 years of sales and media experience, Hussein is a frequent speaker and panelist. He holds a BSc in Computer Science from the Lebanese American University.

Rami Saad

Deputy Chief Operating OfficerDMS

Rami Saad is one of the Middle East’s most respected digital marketers with 11 years of experience across the media agency, client and more recently, publisher fronts. As Deputy Chief Operating Officer at DMS – the digital media arm of Choueiri Group – Rami sees out bold investments in talent and ad-tech which differentiate and uplift the proposition of content publishers. Previous to his current role, Rami was a member of the Management Board at MENA’s #1 ranked media agency (Starcom MediaVest Group), where he served as Managing Director Digital. During his tenure, he helped multinational and regional brands such as P&G, Samsung, Emirates Airlines, Kraft Mondelez, Richemont Group, Mars and Adidas grow their digital knowhow, interests and investments, while expanding SMG’s digital team three-folds and doubling revenues. His efforts played a prominent role in making digital a core integrated agency proposition and enabled the launch of the region’s first trade desk as well as SMG’s data & analytics practice.

Richard Harless

Country Manager, GermanyShazam Entertainment

Richard Harless is the Country Manager, Germany of Shazam Entertainment, Ltd. In his current role, Mr. Harless is responsible for all of Shazam’s commercial activities in the German market. Prior to Shazam, he served as EU Director for mobile advertising network Airpush launching their European based operations. Previously he worked in the US as Strategy Director for mobile advertising startup Mobile Posse and at AOL where managed the XM Radio implementation with AOL Radio. Mr. Harless holds a Bachelor of Arts from West Virginia University and Master of Business Administration and Master of International Management degrees from the University of Maryland.

Scott Hicks

Advisor: Digital Marketing Strategy, Image Nation Abu DhabiFormer Client Partner, Facebook MENA

Scott is trilingual (English / Arabic / French) General Management, Marketing and business development executive who builds long term brand value and identifies key business drivers for growth. He executes with a focus on brand strategy, financial objectives and organizational culture. International experience in both mature and developing markets, with an emphasis on blue chip and entrepreneurial startup brands. His pecialties include: Brand and Marketing strategy, Strategic Business Unit General management, P&L,Start-up operations, online Branded Entertainment, Social Media, Broadcast Media Management, and Business Development.

Anja Jakubowski

General Manager, Poland And BalticCoca-Cola

Anja is a catalyst in challenging business environments; leading strategic initiatives, capitalizing on key strengths, motivating high performance, achieving sustainable growth and always having an impact. She is experienced in a wide range of operational and strategic roles in emerging and established businesses across Europe, Africa, and North America. She champions multi-disciplinary teams and approaches. Believes in the power of diversity to identify opportunities, innovate, solve problems, make better decisions, and be more competitive. Anja gets results by inspiring, empowering, and ‘pushing the envelope.’ A passionate and influential leader with an excellent track record of energizing organizations to deliver exceptional results while having some fun along the way. Believes in people, encourages creativity and ownership, and doesn’t take ‘no...it’s not possible’ for an answer.

Asad Ur Rehman

Media Director MENAUnilever

Asad manages Unilever’s media investments across the Middle East and North Africa region. He is also responsible for driving communication excellence and innovation as well as digital as a discipline across the region. Asad has been in this role since August 2013, prior to which he managed Global Media for Unilever’s Foods business based out of Unilever’s HQ in London. Prior to joining Unilever, Asad did various assignments for MindShare/Group M in various parts of the world. He managed local offices in Vietnam and Pakistan for them, did a global role in London, and managed regional projects in AsiaPac and LATAM. Asad is a technology enthusiast and an internationalist at heart, and considers himself fortunate to be working in the Middle East.

Hussein Dajani

Chief Operating OfficerHug Digital

Hussein has over 13 years of solid Marketing Communication experience in the space leading and building integrated marketing practices within multinational agencies (JWT, Leo Burnett, and TBWA\) and client side (Fortune 500 companies - Virgin Mobile and Red Bull), across the Middle East and Africa region. Hussein was among the first batch of WPP MENA employees to receive the renowned WPP Young High Potential Leaders award from Sir Martin Sorrell (Chairman and Worldwide President of WPP) and Bob Jeffrey (Chairman and Worldwide President of JWT). At present, Hussein is working as a Marketing Communications Consultant in the MENA region, as Chief Operating Officer at Hug Digital, as a Digital Strategy and Social Media Marketing Lecturer at DM3 Institute, and as a Mentor at Turn8 and Arabreneur. Hussein is also a speaker at various conferences throughout the region (Social Media Summit, Marketing Kingdom, Saudi Mobile Conference, Young Arab Leaders, American University in Dubai, etc) and is a weekly guest speaker on Monte Carlo Radio discussing the latest innovations and trends in Telecom, Digital, Tech, Marketing, and Communication. To know more about Hussein or connect with him, please visit: http://about.me/husseindajani

Katie Morse

VP Social MediaNielsen

Katie Morse is the Vice President, Social Media for Nielsen. Joining the company in 2014, Katie is responsible for developing Nielsen’s global social media strategy, overseeing global execution and analysis, and developing Nielsen’s social media training program. Katie began her 10+-year marketing career working on B2B direct marketing programs in the telecommunications industry and has since worked on digital marketing initiatives for brands including American Express, Radian6, and Billboard – including creating the social media strategy for the 2012 and 2013 Billboard Music Awards. Katie sits on the advisory board for The Ticket Fairy, travels, and volunteers with local animal rescue organizations in her spare time.

Abdelrahman Sleem

CEO & FounderIMFND-Integrated Marketing Foundation

As one of Egypt’s most prominent marketing experts and trainers, Abdelrahman has over 10 years working experience in strategic marketing and management. Throughout the years, he has been consulting over 20 companies in the region and has trained over 5,000 business professionals on marketing, project management and business development.

Suhail Masri

VP – SalesBayt.com

Suhail is leading the Sales operation at Bayt.com. Suhail leads the sales operation at Bayt.com. Suhail has held varied roles in sales, marketing and business development across the Middle East over the past 20 years. Prior to Bayt.com, Suhail worked at one of the world’s largest pharmaceutical company MERK & Co., where he was responsible for the sales and marketing of leading brands in the region. In addition to his sales and business development experience, Suhail has held various roles in human resource development, where he was in charge of coordinating and leading the implementation of human resource practices, sales capacity building programs, and ongoing development of a superior workforce. Suhail is a graduate of Jordan University of Science and Technology with a BSc in Pharmacology."

AGENDA

MARKETING KINGDOM CAIRO 
DAY ONE
25TH OCTOBER 2015
 

 
08.30    Registration And Morning Coffee
 
09.30    Chairman's Opening Remarks

09.45    Three Content Mistakes All Brands Must Avoid

               Rami Saad, Deputy Chief Operating Officer DMS

10.30    The Power Of #NOW

               Parminder (Parry) Singh, Managing Director SEA, India and MENA, Twitter

11.00     Understanding The Challenges And Opportunities In Mobile Marketing

               Amira Rashad, Regional Head Of Brand Advertising, Facebook

11.30     Interactive Discussion With The Speakers

12.00   Networking And Refreshment Break

12.30    The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of  Your Marketing Strategy

               Richard Harless, Country Manager Germany, Shazam

13.00   Mobile Marketing Stats in Egypt And Online Purchasing

              Abdelrahman Sleem, CEO & Founder, IMFND- Integrated Marketing Foundation

13.15     Understanding The Growing Importance Of Mobile Marketing: Winning The Mobile Consumer

              Rayan Karaky, Head DoubleClick, Google

13.45    Interactive Discussion With The Speakers

14.15    Lunch For Speakers And Delegates

15.15    How To Create A Great Professional Brand For Yourself On The Internet

              Suhail Masri, VP Sales, Bayt.com

15.30    Content And Connections: Engaging With Consumers, Customers And The Community
 

               Anja Jakubowski, General Manager, Poland And Baltic, Coca-Cola
 
16.00     What Millennials Want - Content Marketing Best Practices
           
                Hussein Freijeh, Managing Director, Yahoo!

16.30    Interactive Discussion With The Speakers

17.00     End Of Day One



MARKETING KINGDOM CAIRO
DAY TWO
26TH OCTOBER 2015

 
 
08.30     Morning Coffee
 
10.00     Chairman’s Opening Remarks
 
10.15     Digital Trends, The Changing Media Landscape And The Impact On Your Social Strategy
 
               Katie Morse, VP Social Media, Nielsen

10.45     Crafting Brands for Life in a Connected World

                Asad Ur Rehman, Media Director, Unilever
 
11.15      Programmatic Buying and Native Advertising – The Rising Digital Stars Are Here And Are Now!

                Mohamed Megahed, Regional Commercial Director, Connect Ads
 
11.45     What Does Content Marketing Actually Stand For: Case Studies On Consumer Interaction With The Content
 
               Hussein Dajani, Chief Operating Officer, Hug Digital

12.15    Interactive Discussion With The Speakers

12.45    Lunch For Speakers And Delegates

13.15    Interactive Wotkshop

Developing Your Brand Purpose On Facebook And Achieve Greater Business Results
 
•    Understand Consumer Behavior on Facebook
•    Explore people's need to be social
•    Discover the social science behind sharing
•    Analyze engagement to reveal social insights
Start With Your Why:
•    How your story resonates with social media users
•    Your brand purpose - brand briefs + creative examples

15.00    Networking And Refreshment Break

15.30    Workshop Continues
 
Be Your “Why” on Facebook:
•    Learn to speak with authenticity
•    Develop the power of imagery
•    The importance of brand consistency
Light up the Facebook Feed:
•    Craft engaging Brand Stories
•    Delve into Facebook's publishing pillars
•    Sharpen your skills on storytelling tools for social media                                                                                               

About Your Expert Workshop Leader:
Scott Hicks
Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi
Former Client Partner, Facebook MENA
 
Scott is trilingual (English / Arabic / French) General Management, Marketing and business development executive who builds long term brand value and identifies key business drivers for growth. He executes with a focus on brand strategy, financial objectives and organizational culture. International experience in both mature and developing markets, with an emphasis on blue chip and entrepreneurial startup brands. His pecialties include: Brand and Marketing strategy, Strategic Business Unit General management, P&L,Start-up operations, online Branded Entertainment, Social Media, Broadcast Media Management, and Business Development.

17.00    End Of Marketing Kingdom Cairo

 

SPONSORSHIP

Interested in sponsoring or exhibiting at Egypt's most innovative marketing event?

The Marketing Kingdom Cairo as Egypt's ONLY global marketing event is an ideal platform to promote your business and services.

At the Marketing Kingdom we are all about creating unique experiences for our customers. By supporting this event you will be in direct contact with your target market and generate business for your organisation. Being part of the Marketing Kingdom, you are guaranteed to be noted and put on the business map.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved in this event as an exhibitor or a sponsor, please email Kosta Petrov on kosta.petrov@thepworld.com

 

PARTNERS

Interested in promoting the event? Contact us today!

 

Platinum sponsor

Gold sponsor

Exclusive Media Partner

Supported by

Strategic Career Partner

MUSIC PARTNER

Media Partners

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REGISTER

First 100 tickets: US$ 457 (SOLD OUT)

Register between 29th June 2015- 23rd August 2015: US$ 507

Register between 24th August- 8th October 2015 : US$ 557

Register after 8th October 2015: US$ 607

 

An invoice will be sent upon receipt of your registration. Please note that full payment must be received 7 days after the issue of the invoice. If the payment is not received by the 7th day of the issued invoice, the registration will be canceled and you have to re-register for the event. Please note that we cannot guarantee your price after the 8th day.

You can pay by bankers draft in US$ or with a credit card through our e-payment system. Please note that that all major credit cards except American Express are accept.

Entry to the Event will be refused if payment is not received prior to the event.

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