Marketing Kingdom Zagreb 2

March 14, 2013 - March 15, 2013, in Zagreb, Croatia

Photos

About the Event

Last year we made history by being the first ever event in the region to have Facebook as a speaker. This year we are taking the event to a completely new level by featuring presentations by speakers whose work is changing the global marketing and social media world. Get your ticket now!

Speakers

Irina Pashina SAP SE

Jesse Ringham Tate Museum

Hubert Grealish Former Marketing Director, Philips, TomTom

Greg Nugent London Olympic Games

Jessica Bennett Tumblr

Keld Strudahl Carlsberg

Massimo Sangiovanni Motorola Solutions

Robin Hamman Edelman

Dana Kabbani Emi Music

Madlen Nicolaus Salesforce Marketing Cloud

Sonja Briffett Henkel Beauty Care

Karen Carter Microsoft

Agenda


This year’s agenda for the Marketing Kingdom Zagreb is based on extensive marketing research with some of the world’s biggest companies and marketing experts. We want you to get the most from the event and that is why we have included several panel sessions covering the most important topics in today’s marketing. Our interactive tweet wall will also enable you to ask questions related to the event presentations.

DAY ONE
14TH MARCH 2013

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks

10.10

Opening Keynote London Olympic Games 2012: Understand, Inspire And Engage The World’s Biggest Audience
Greg Nugent, Marketing Director, London Olympic Games

10.50

Are Social Media Networks The Publishers Of The Future?
Jessica Bennett, Executive Editor, Tumblr

11.30

Questions And Answers Session With Greg And Jessica

12.00

Networking And Refreshment Break

12.30

What’s A Like Ever Done For Your Brand – Discussing The Mistakes Companies Make In Social Media
Robin Hammann, Head Of Digital, Edelman

13.10

Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best
Jesse Ringham, Head Of Digital, Tate Museum

14.00

Questions And Answers Session With Robin And Jesse

14.30

Lunch For Speakers And Delegates

15.30

Marketing Transformation: How To Become A Purpose Driven Company Through Brand Positioning
Massimo Sangiovanni, Marketing Vice President EMEA, Motorola Solutions

16.10

Using Consumer Insight To Improve Marketing Strategies In The Music Business
Dana Kabbani, Senior Director Marketing Services, EMI Music

16.50

Customer Is King – Engaging Customers With Meaningful Dialogue And Relevant Information
Sonja Briffett, Digital Marketing Manager, Henkel Beauty Care

17.30

Questions And Answers Session With Massimo, Dana And Sonja

18.00

End Of Day One


DAY TWO
15TH MARCH 2013

09.00

Morning Coffee

09.45

Chairman’s Opening Remarks

10.00

Opening Keynote: Life After Like Economy

Hubert Grealish, MPERA Communications Services, Experienced Global Head Of Brand Commuications, Diageo, Philips And TomTom

10.40

Sponsorship Versus Marketing: What Works When And Why?
Keld Strudahl, Former Marketing Director, Carlsberg

11.20

Questions And Answers Session With Hubert And Keld

11.50

Networking And Refreshment Break

12.10

Experiential Marketing – Reaching Your Consumers For Maximum Impact
Karen Carter, Director of Consumer Marketing Communications, Western Europe, Microsoft

12.50

Session With Daniel Ackerman from iStudio

13.30

Questions And Answers Session With Karen And Daniel

13.40

Lunch For Speakers And Delegates

14.40

Looking Behind The Curtain Of Social Data To Create Customers For Life
Madlen Niclolaus, Senior Manager Marketing And Communications, Salesforce Marketing Cloud

15.30

SoLoMo – Win Your Customer Over With The Perfect Combination Of Social, Local And Mobile
Irina Pashina, Marketing Localization Manager, SAP Marketing

16.00

Questions And Answers Session With Madlen And Irina

16.20

End Of Conference

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