Marketing Kingdom Morocco

March 10, 2016 - March 11, 2016, in Marrakech, Morocco

Photos

About the Event

Welcome to the Marketing Kingdom Morocco!

After the phenomenal success in 11 different countries, one of the world's biggest marketing events is finally coming to Morocco.

Whether it is social media marketing, customer marketing or experiential marketing, our event is tailor made to help you create the best marketing strategy for your company. Most importantly, all presentations at the Marketing Kingdom are interactive and will provide you with practical solutions that you will be able to implement when you go back to your company. Finally, at the Marketing Kingdom, we have created over 5 hours of discussions that will provide you with solutions to your marketing problems.

Speakers

Danny Whatmough Weber Shandwick

Malena Cutuli Shell

Benjamin Ampen Twitter

Jesse Ringham Tate Museum

Richard Harless Shazam Entertainment

Scott Hicks Facebook

Heather Mitchell Unilever Hair Care

Muhammad Karim TRT World

Philippe Borremans PR Media

Khalid Baddou Moroccan Association for Marketing and Communication AMMC

Agenda

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

The Power Of #NOW

Benjamin Ampen, Head Of Sales, MENA, Twitter

10.45

Analyzing The Growing Importance Of Content Management In Digital PR

Heather Mitchell, Global Head Of PR And Social Media, Unilever Hair Care

11.15

Africa, Or How Digital Can Transform A Continent!

Khalid Baddou, President,
Moroccan Association for Marketing and Communications (AMMC)

11.30

Interactive Discussion With Benjamin, Heather And Khalid

12.00

Networking And Refreshment Break

12.30

Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI

Jesse Ringham, Digital Marketing Manager, TATE Museum

13.00

The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of
Your Marketing Strategy


Richard Harless, Country Manager Germany, Shazam

13.30

Interactive Discussion With Jesse And Richard

14.00

Lunch For Speakers And Delegates

15.00

Identifying And Engaging Your Key Influencers To Enhance Your Brand Credibility

Danny Whatmough, Head Of Digital, Weber Shandwick

15.30

Analyzing The Analytics and Metrics Around Social Media Measurement

Muhammad Karim, Marketing Manager - Middle East, North Africa (MENA), BBC

16.00

Interactive Discussion With Danny And Muhammad

16.30

End Of Day One

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

Reaching Millenials By Breaking The Paradigm Of The Category

Malena Cutuli, Head Of Brand And Communications, Shell

10.45

Thought Leadership Development as a Content Strategy

Philippe Borremans, Strategy Director, PR Media

11.15

Interactive Discussion With Malena and Philippe

11.45

Networking And Refreshment Break

12.15

Developing Your Brand Purpose On Facebook And Achieve Greater Business Results (PART 1)

Understand Consumer Behavior on Facebook



Explore people's need to be social

Discover the social science behind sharing

Analyze engagement to reveal social insights

Start With Your Why:


How your story resonates with social media users

Your brand purpose - brand briefs + creative examples

13.45

Lunch For Speakers And Delegates

14.45

Developing Your Brand Purpose On Facebook (PART 2)

Be Your “Why” on Facebook:


Learn to speak with authenticity

Develop the power of imagery

The importance of brand consistency

Light up the Facebook Feed:


Craft engaging Brand Stories

Delve into Facebook's publishing pillars

Sharpen your skills on storytelling tools for social media



Scott Hicks, Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi And Former Client Partner, Facebook MENA

16.30

End of Marketing Kingdom Morocco

Our partners

Interested in promoting your brand or services? Contact Ivana today at ivana@thepworld.com

 

Silver Sponsor

Exclusive Event Partner

Supported by

Media Partners