Global PR Trends Summit

February 27, 2014 - February 28, 2014, Istanbul, Turkey

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About the Event

Welcome to Turkey's first ever international event on PR and communications. Get your ticket today and master the latest trends in PR, communications, social media, measurement and reputation management. Seats are limited!

Speakers

Esra Erkal Paler AstraZeneca

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Andrew Widger Pfizer

Richard Stephenson Civil Aviation Authority

Thierry Nicolet Schneider Electric

Milorad Ajder Ipsos MORI Reputation Centre

Donald Steel Former Chief Communications Advisor, BBC

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Patrick Jephson Former Chief Of Staff To Princess Diana

Marc Langendorf Siemens AG

Wendy Gold GE Power Conversion

Sanja Cengic Nova TV, Croatia

John Neilson Lockheed Martin

Robin Hamman FleishmanHillard

Jonathan Woodier Santander UK

Agenda

08.30

Registration And Morning Coffee

09.15

Chairman's Opening Remarks

Donald Steel, Former Chief Communications Advisor, BBC

09.30

Why Reputation Is Still Your Company’s Most Important Asset

Mary Jo Jacobi, Corporate Board Director And Strategist , BP America, Royal Dutch Shell, Lehman Brothers and
HSBC


Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author

10.30

Networking And Refreshment Break

11.00

Looking Beyond Crisis Communications:
Learning From The Past And Preparing For The Future



Marc Langendorf, Head of Strategic Planning Department of Corporate Communications, Siemens AG

11.20

Maximising The Value Of Reputation: Bringing The Voices Of Stakeholders And Understanding The Implications Of What They Have To Say On Business Performance

Milorad Ajder, Head, Ipsos MORI Reputation Center

11.40

Reputation Management: Trends, Challenges And Opportunities


Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca

12.00

Crisis And Reputation Management Discussion With The Speakers And The Delegates

12.30

Lunch And Networking Break

13.30

Crisis Communications Simulation Session: Crisis In A Social Media World

Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken

The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback

Donald Steel, Former Chief Communications Advisor, BBC

17.00

An Afternoon Tea With Colleen Harris, Former Press Secretary To Princes Charles, William And Harry And Official Spokesperson For William And Kate’s Wedding

The Shift Of Perception: From Princess Diana’s Death To William And Kate’s Wedding

19.00

Exclusive Bosphorus Cruise

Join our expert speaker panel and your colleagues at a unique Istanbul experience.

You will be picked up from your hotel between 19:00 and 19:30 and transferred to the dinner cruise boat. You will sail up the Bosphorus the waterway between Europe and Asia, passing under the suspension bridges and viewing Ottoman summer palaces, waterside mansions and modern villas that line the European and Asian coasts. The panoramic night views of Istanbul by the Bosphorus and the traditional Turkish dinner will always remain a memorable experience on your Turkey travels.

At the end of the tour around midnight, you will be transferred to your hotels.

08.30

Morning
Coffee

09.15

Chairman's Opening Remarks

09.30

Building Brand Reputation From The Inside Out


Piers Schreiber, VP Corporate Communications, Jumeirah Group

09.50

Using Strategic Communications To Restore Your Company's Reputation



Jonathan Woodier, Head Strategic Communications, Santander UK


10.10

Deconstructing Brand Equity- Making It Relevant Outside Marketing



Sanja Cengic, Director Marketing And Corporate Communications, NOVA TV

10.30

Interactive Panel Discussion With Speakers And Delegates

11.00

Networking And Refreshment Break

11.30

From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry


Richard Stephenson, Corporate Affairs Director, AXA

11.50

The Power Of Partnerships In PR


Andrew Widger, Director Media Relations, Pfizer

12.10

Analyzing The Growing Role Of Social Media And Digital PR In B2B


Robin Hamman, Director, Social Business, FleishmanHillard

12.30

From Microsoft To GE: Implementing The Latest Digital Trends In Your PR Campaigns


Wendy Gold, Former Director, Corporate Communications, GE Power Conversion

12.50

Interactive Panel Discussion With Speakers And Delegates

13.20

Lunch And Networking Break

14.20

Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alignment


Tomas Jenssen, Director Corporate Communications MENA, Microsoft

14.40

Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing


Thierry Nicolett, Senior Vice President Public Relations, Schneider Electric

15.00

Analyzing The Challenges Of Positioning A Non Consumer Goods Brand In New Or Emerging Markets


John Neilson, Director of Communications, EMEA, Lockheed Martin

15.20

Closing Discussion With All Speakers And Delegates

16.00

End Of Global PR Trends Summit

19.00

Exclusive Networking Dinner For Speakers And Delegates
Join us to celebrate the success of the Global PR Trends Summit.

Enjoy traditional Turkish cuisine and music and celebrate new friendships.

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