Global PR Summit Belgrade

1-2 June in Belgrade, Serbia

Register now

About the Event

It's time for reinvention. 

From influencer marketing, visual communications and PR measurement to reputation management, crisis communications and data leaks, the Global PR Summit Belgrade will cover the trends that you need to be aware of so that you don’t become a dinosaur in your own lifetime as a communications and PR professional.

Grab your ticket today!

Benefits of attending:

  • Get deeper understanding of today’s ever changing PR and communications trends
  • Be exposed to new ways of approaching your work and your brand
  • Maintain your reputation in times of crisis
  • Rebuild your brand value and reputation after crisis
  • Use Communications research to drive business results
  • Get started using measurement in your organisation
  • Create measurable objectives and implement them
  • Deliver content that is easy to consume
  • Understand the value of data in corporate communications
  • Network with delegates from across the region








Meet Your Distinguished Speaker Panel

Misa Lukic Publicis One

Heather Mitchell Unilever Hair Care

Andreas Keller Weber Shandwick

Jesper Andersen Public Relations, Social Media and Measurement Advisor, Quantum Public Relations

Michael Kogeler Microsoft Corporation

Živorad Vasić Delta Holding

Tamara Bullock Altitude

Dennis Landsbert-Noon Burson Marsteller Europe

Judith Magyar SAP

Scott Hicks Facebook

Tim McLoughlin

Pierandrea Quarta Procter & Gamble

Andre Manning Akzo Nobel

Jamal Al Mawed Rolls Royce Motor Cars


From reputation management, data leaks to influencer PR and visual communications, the event will cover the most important trends in today's fast changing PR world.


Registration and Morning Coffee


Chairman’s Opening Remarks

10.15 CEO Panel Moderated by Tamara Bullock: 

Managing Corporate Reputation in the Times Of Digital Convergence - The Role of a Modern CEO
Misa Lukic,
CEO for Central Eastern Europe, Publicis One
Živorad Vasić,
Vice President, Delta Holding
Michael Kogeler,
General Manager, CEE Multicountry Europe, Microsoft Corporation 


Communications 3.0: Welcome To The Communications Revolution
Andre Manning, Communications Lead, AkzoNobel


From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars


Interactive Discussion With Speakers And Delegates


Lunch For Speakers And Delegates


Delivering Corporate Content That Is Easy To Consume
Judith Magyar, Communications Director, SAP


Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through
Tim McLoughlin, Head Of Social Media,


Interactive Discussion With Speakers And Delegates


Networking And Refreshment Break


Generating Iconic Content On Facebook: Utilising Facebook Paid Advertising In Your Social Strategy Without Blowing The Budget – What Results Can You Expect?
•    Understand Consumer Behavior on Facebook
•    Explore people's need to be social
•    Discover the social science behind sharing
•    Analyze engagement to reveal social insights 
•    Learn to speak with authenticity
•    Develop the power of imagery
•    Craft engaging Brand Stories
Scott Hicks, Facebook Marketing Expert And Former Client Partner, Facebook


End Of Day One


Morning Coffee


Storytelling Across Multiple Devices: What Works, What Doesn’t?
Pierandrea Quarta, Global Digital Brand Manager, Head & Shoulders, Procter & Gamble


Supercharing Your PR Efforts By Creating The Right Influencer Marketing Campaign
Heather Mitchell, Global Head of PR and Social Media, Unilever Hair Care


Advantage Women: The Power Of Gender Parity
Dennis Landsbert - Noon, Managing Director, Europe Middle East and Africa Chairman, Burson Marsteller Europe


Interactive Discussion With Speakers And Delegates


Lunch For Speakers And Delegates


What Makes For The Best Client/Agency Relationship?

Andreas Keller, Managing Director MENA, Weber Shandwick


How Can You Take Internal Communications To The Next Level Within Your Organization To Generate Bottom Line Results?
Speaker TBC


Interactive Discussion With Speakers And Delegates


 Networking And Refreshment Break


Interactive Workshop: Get Started Using Measurement Within Your Organization With Jesper Andersen (AMEC)
This interactive workshop will enable you to:
•    Understand why measurement and analytics is important to PR professionals
•    Develop a successful measurement strategy
•    Turn data into insights
•    Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
•    Use Communications Research to Drive Business Results


 End of Global PR Summit

Our partners

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Supported by

Regional TV Partner

Media Partner


Metropol Palace Hotel Belgrade, Belgrade, Serbia

Capture magical moments and explore Belgrade, one of Europe’s most vibrant cities, from the distinctly cosmopolitan Metropol Palace. Originally designed as the venue for a global conference in 1961, the hotel today blends the era’s international architectural and interior style with contemporary luxury.

Metropol Palace’s truly magnificent central setting next to the grand Tašmajdan park invites you to explore Belgrade's many monuments, palaces, theatres and museums rich with indigenous and international cultural gems, all within a short stroll from the hotel.