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Benefits of attending:
From influencer marketing, visual communications and PR measurement to reputation management, crisis communications and data leaks, the Global PR Summit Belgrade will cover the trends that you need to be aware of so that you don’t become a dinosaur in your own lifetime as a communications and PR professional.
Public Relations, Social Media and Measurement Advisor, Quantum Public Relations
09.00 Registration and Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 CEO Panel Moderated by Tamara Bullock: Managing Corporate Reputation in the Times Of Digital Convergence - The Role of a Modern CEO
Misa Lukic, CEO for Central Eastern Europe, Publicis One
Živorad Vasić, Vice President, Delta Holding
Michael Kogeler, General Manager, CEE Multicountry Europe, Microsoft Corporation
Jacky Zhao, Regional Device Director, Huawei Technologies
11.15 From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars
12.00 Lunch for Speakers and Delegates
13.00 Delivering Corporate Content That Is Easy To Consume
Judith Magyar, Communications Director, SAP
13.30 Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through
Tim McLoughlin, Head Of Social Media, Hotels.com
14.00 Interactive Discussion With Speakers And Delegates
14.30 Networking And Refreshment Break
15.00 Interactive Panel Discussion Moderated by DSOJ
Moderator: Jelena Šarenac, President, DSOJ and Head Corporate Communications, Henkel Serbia and Henkel Adria
Panelists:
Ljiljana Boljanović, Managing Director and Partner, Olaf&McAteer Belgrad
Igor Ćutuk, Member of the Managing Board, HUOJ and Head of Communications, Croatian Radiotelevision
Vedran Ivanković, President, Court of Honor, DSOJ, and Corporate Communications Director, Addiko Banka
Nikola Papak, President of the Jury at the PRiznanje award by DSOJ and Head of PR, Delhaize Serbia
15.45 Marketing a Better Planet: the Power of a Grey Bottle
Pierandrea Quarta, Global Digital Brand Manager, Head & Shoulders, Procter & Gamble
16.30 End Of Day One
09.00 Morning Coffee
10.00 What Makes For The Best Client/Agency Relationship?
Andreas Keller, Managing Director MENA, Weber Shandwick
10.30 Supercharging Your PR Efforts By Creating The Right Influencer Marketing Campaign
Heather Mitchell, Global Head of PR and Social Media, Unilever Hair Care
11.00 Interactive Discussion With Speakers And Delegates
11.15 Networking And Refreshment Break
11.45 Advantage Women: The Power Of Gender Parity
Dennis Landsbert - Noon, Managing Director, Europe Middle East and Africa Chairman, Burson Marsteller Europe
12.15 Communications 3.0: Welcome To The Communications Revolution
Andre Manning, Communications Lead, AkzoNobel
12.45 Interactive Discussion With Speakers And Delegates
13.00 Lunch for Speakers and Delegates
14.00 Interactive Workshop: Get Started Using Measurement Within Your Organization With Jesper Andersen (AMEC)
This interactive workshop will enable you to:
• Understand why measurement and analytics is important to PR professionals
• Develop a successful measurement strategy
• Turn data into insights
• Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
• Use Communications Research to Drive Business Results
16.30 End of Global PR Summit
Capture magical moments and explore Belgrade, one of Europe’s most vibrant cities, from the distinctly cosmopolitan Metropol Palace. Originally designed as the venue for a global conference in 1961, the hotel today blends the era’s international architectural and interior style with contemporary luxury.
Metropol Palace’s truly magnificent central setting next to the grand Tašmajdan park invites you to explore Belgrade's many monuments, palaces, theatres and museums rich with indigenous and international cultural gems, all within a short stroll from the hotel.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
