Marketing Trends Summit
About the Event
Facts & Figures
Speakers
Tolga Sezer Aujan Group Holding
Prof. Jonathan A.J. Wilson
Oliver Kempkens Adapt or Die
Justin Hannemann WorldPay
Agenda
Marketing Trends Summit
Day One
Wednesday, 26th November 2014
09.00
Registration And Morning Coffee
10.00
Pre- Conference Workshop A
The Art, Language & Mindset of game-changing / Branding, Public Relations & Corporate Communications
Brands and their role in society have risen in significance – to corporations, products, services and the individual. However, what still remains unclear is how to build game-changing brands time and time again - especially when the world is in a state of relative flux. Furthermore, is the art of communications really an art, or is it more about science?
The following interactive workshop is based upon the findings of four year’s work studying phenomena and collecting the views of senior academics and practitioners from across the globe. It takes its foundations in the work of Aristotle, Plato and Socrates and then maps them onto areas such as social communications, transaction exchanges, power, design, leadership and management.
Firstly, this workshop will share the most recent academic and professional discoveries. Then these along with the opportunity for you to share your own experiences and questions – are designed to help equip you with the tools and thinking needed to:
Key Themes covered
Your workshop leader:
Jonathan Wilson, Senior Lecturer, Course Leader, Advertising and
Marketing Communications, University Of Greenwich UK
14.30
Pre Conference Workshop 2
How To Create The Right Marketing Strategy In A Like Economy
- Analyze the growing importance of social media and its influence on marketing
- What works
and what doesn’t in social media -
How to create the right social media strategy for your company -
Identify the right social media platform for your company - Create a tailor made customer experience for your brand
Your workshop leader:
Hubert Grealish, Partner, MPERA Consulting
And Former Marketing And Communications Director, Philips and Tom Tom
17.30
End of day one
Marketing Trends Summit
Day Two
Thursday, 27th November 2014
09.00
Registration And Morning Coffee
10.00
Chairman’s Opening Remarks
10.15
Building A Global Brand From The Middle East: The Aujan Story
Tolga Sezer, Group CEO, Aujan Industries
Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel
Alignment
Tomas Jensen, Internationally Renowned Communications Expert
Networking And Refreshment Break
12.15
Rich Content And Partnerships As Tools For Successful PR And Marketing Campaigns
Piers Schreiber, VP Corporate Communications, Jumeirah Group
13.00
Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best
Jesse Ringham, Head Of Digital, Tate Museum
13.45
Lunch For Speakers And Delegates
14.30
Customer Is King: Winning Strategies For Engaging Your Customers
Steffen Ruebke, Vice President And General Manager, Henkel Beauty Care
15.15
Branding Through Knowledge: Help The World To Help Yourself
Mads Holmen,
Founder And CEO, Biblio
16.00
Analyzing The Latest Trends In Measuring The Success Of Your Marketing Strategies
Oliver Kempkens, President, Adapt Or Die
Business To Business Brand Development Versus Consumer Brands
Justin Hannemann, Global Marketing Director E-Commerce, WorldPay
17.30
End of Marketing Trends Summit
Our partners
Interested in partnering with us?
Send us an email to info@thepworld.com