Agenda

REGISTER BEFORE 21 FEBRUARY 2011 FOR EUR 399 ONLY!

Day One

Thursday, 31 March 2011

 08.00     Registration And Morning Coffee

09.00     Chairman’s Opening Remarks

Bora Miljanovic, PhD, Managing Director, McCann Erickson Public Relations

09.15     Morning Ice Breaker

09.45     International Keynote Presentation

Using Corporate Communications To Bring A Strong Brand: The Sony Experience

Nick Sharples, Chief Corporate Communications, Sony

10.30     Connecting All The Dots: How The Most Globally Recognised Brands Are Creating A Strong Relationship Between Marketing, PR and Social Media

Elizabeth Musmanno, CEO, The Musmanno Group
Former Worldwide Marketing Communications Director, Christian Dior CoutureFormer Senior VP Communications And Marketing, Vera Wang

11.15     Morning Networking Break

11.45     How Is Social Media Changing The Global Communications World

Paul Thompson, Head of Planning and Strategy, Yahoo!

12.30     Beyond Monitoring And Marketing: How Social Media Can Drive Business Transformation

 Robin Hamman, Director Digital Communications, Edelman

13.15     Lunch For Speakers And Delegates

14.15     Building Brand Credibility After Crisis

John Nielsen, Corporate Communications Director, BAE Systems

15.00     Exclusive Public Relations Panel: The Role Of PR Societies In Promoting Trends And Increasing Cooperation Within The Regional PR Sector

Milos Djajic, President, DSOJ

Elvira Medved, President, PRSS

Drenislav Zekic, President, HUOJ

15.45     Networking And Refreshment Break

16.15     The Role Of Media In Creating A Strong Brand

Massimo Monti, Managing Director, Attica Media

16.40   Communications, Change And Banking: Life after the Crisis

Jonathan Woodier, Director Corporate Communications,  CITI

17.25   Chairman’s Closing Remarks

17.35     End Of Day One

 

Day Two

Friday, 1 April 2011

08.00     Morning Coffee

09.00     Chairman’s Opening Remarks

Jelena Kovacevic, Executive Director, McCann Erickson Public Relations

09.15     Morning Ice Breaker

09.45     Morning Keynote Presentation

Understanding The Importance Of Reputation Management:  My Experience Of Working With HRH Prince Charles And Princes William And Harry

Colleen Harris, Formerly Press Secretary to HRH Prince Charles, William and Harry
Communications Advisor, World Health Organisation

10.30     Internal Communications And Employee Engagement: Creating Ambassadorial Worksforce At Ebay

Annemie Ress, HR Director, ebay

Peter Vogt, Internal Communications Director, ebay

11.15     Morning Networking Break

11.45     Special Regional Session

Corporate Communications In The CEE Region: Where Are We? Where Do We Need To Be? How Do We Get There?

Jelena Krstovic, Corporate Communications Director, Delta Holding Serbia

Sandra Stajner, Chief Communications Officer, Telenor Serbia

Milica Milic, Director Corporate Communications, Color Press Group

Nina Elezovic,Client Service Director, McCann Erickson Public Relations

12.30  Creating A WOW Communications Strategy: The Eurovision Experience

Sietse Bakker, Communications Manager, Eurovision Song Contest

Authour, How To Live Wow

13.15    Lunch For Speakers And Delegates

14.15    How In-House Teams And Agencies Can Work Together For Maximum PR Value: The Gazprom And BNFL Experience

Philip Dewhurt, UK PR Hall of Fame Member

Former Head Of Communications, Gazprom

15.00 Special Crisis Communications Interactive Session 

In this fully interactive workshop session, Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour".   This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis.  No experience of crisis communications is needed for this demanding but enjoyable session!

• Learn the 10 fundamental rules of crisis communications
• How to avoid the pitfalls
• Learn how your organisation can prepare itself for a crisis
• The vital importance of "The Golden Hour" in securing your organisation's reputation in a crisis
• The dangers and opportunities created by social media

Donald Steel, Chief communications Advisor, BBC

17.30     Chairman’s Closing Remarks

17.45     End Of Conference

Sponsorship

Become Part Of The P Experience!

At P we are all about creating unique experiences for our customers. By supporting this P experience you will be in direct contact with your target market and generate business for your organisation. Being part of the P Experience you are guaranteed to be noted and put on the business map.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved in this event as an exhibitor or a sponsor, please email
info@thepworld.com

Partners

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Gold sponsor

Exclusive Media Partner

Media partners

     

Supporters

                

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