Speakers
NEW SPEAKERS - NEW DISCUSSIONS - NEW SOLUTIONS
Conference Moderators:
Jelena Kovacevic, Executive Director, Represent Communication
Bora Miljanovic, Managing Director, Represent Communications
Conference Speakers:
Piers Schreiber, Head Of Corporate Communications, Jumeirah Group, UAE
Wendy Gold, Consumer PR Director, Microsoft International, France
Cameron Walker, Head Of Corporate Communications, National Commercial Bank, KSA
Jonathan A.J. Wilson, Senior Lecturer & Course Leader, Advertising & Marketing Communications Management, Greenwich Old Royal Naval College, UK
Dr Sabine Schauer, Head Corporate Communications, Henkel Central And Eastern Europe
Richard Stephenson, Former Group PR Director, Royal Mail, UK
Andre Manning, PR Director, Philips, Netherlands
Milorad Ajder, Managing Director, IPSOS Mori Reputation Center, UK
Patrick Jephson, Former Private Secretary, Princess Diana And Author, Shadows Of A Princess
Mary Jo Jacobi, Former VP External Relations, BP America And Former Director Communications, HSBC and Lehman Brothers
Yoghesh Chauhan, Head Of CSR, BBC, UK
Kai Rosenberg, VP Chief Editor, Telenor, Norway
Alan Oliver, Head Of Corporate Communications, Nationwide, UK
Medard Schoenmackers, Head Of Corporate Communications, Syngenta, Switzerland
Ingmar de Gooijer, Director Communications, Eucomed, Belgium
Dr. Sabine Schauer, Corporate Communications Director, Henkel Central Eastern Europe GmbH
Andy Widger, Director, Media Relations, EMEA, Pfizer
Agenda
DAY ONE – 8 MARCH 2012
08.00 Registration And Morning Coffee
09.00 Chairwoman’s Opening Remarks
Jelena Kovacevic, Executive Director, Represent Communication
09.10 Opening Masterlcass: Reputation Management Masterclass
Building And Maintaining Strong Corporate Reputation
Mary Jo Jacobi, Former VP External Relations And Communications, BP and Former Chief Reputation Officer for HSBC, Lehman Brothers and Shell
The Importance Of Maintaining Your Personal Reputation
Patrick Jephson, Former Private Secretary, Princess Diana and Author, Shadows Of A Princess
10.00 Moving From Reputation Risk To Market Opportunity
Milorad Ajder, Managing Director, Ipsos Mori Reputation Center
10.45 Networking And Refreshment Break
11.15 Should Corporate Communications Directors Be Part Of Your Company’s Executive Committee?
Ingmar de Gooijer, Director Communications, Eucomed Belgium
12.00 Mastering The Politics Of PR
Richard Stephenson, Former Group PR Director, Royal Mail Group, UK
12.45 Lunch For Speakers And Delegates
13.45 The Intersection Between Transformational Leadership, Corporate Communications And Cultural Branding – Closing The Delta
Wilson, J.A.J., Senior Lecturer and Course Leader, Advertising & Marketing Communications Management, University of Greenwich Old Royal Naval College, London
14.30 Building A Long Term Success With A Thought Leadership Programme That Is Influencing The Food Security Debate
Medard Schoenmaeckers, Director Corporate Communications, Syngenta Switzerland
15.15 Networking And Refreshment Break
15.45 Best Practice In Measuring The Effects Of Your PR Activities
Andre Manning, Head of Corporate Communications, Philips
16.30 The Global Health And Welness Conversation: Corporate Reputation and Sustainability Solutions
Fiona Hall, Managing Director, Chandler Chicco Companies
Kristen Spensieri, Partner, Chandler Chicco Companies
17.15 End of Day One And Post Event Cocktail
DAY TWO – 9 MARCH 2012
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
Bora Miljanovic, Managing Director, Represent Communication
10.15 Incorporating CSR In The DNA Of Your Company
Yogesh Chauhan, Chief Advisor CSR, BBC
11.00 Leveraging CSR through Social Media To Reinforce A Super Luxury Brand
Piers Schreiber, VP Corporate Communications, Jumeirah Group Dubai
11.45 PR And CSR: How Do You Claim Authenticity?
Dr. Sabine Schauer, Corporate Communications Director, Henkel Central Eastern Europe GmbH
12.30 Lunch For Speakers and Delegates
13.30 Is Traditional PR Dead?
Alan Oliver, Head Of External Affairs, Nationwide
14.15 Injecting Social Media Into Your Existing PR Strategy
Andrew Widger, Director Media Relations, Pfizer
15.00 Networking And Refreshment Break
15.15 Social Media And Traditional PR: Why The One Cannot Exist Without The Other
Wendy Gold, Consumer PR Lead, Microsoft International
16.00 Using Social Media To Strengthen Internal Communications In Your Company
Kai Rosenberg, Senior VP Communications, Telenor Group
16.45 Chairman’s Closing Remarks and End of Conference