Speakers

Scott Goodstein, Former External Online Director, Obama For America

Scott Goodstein was External Online Director for Obama for America, and developed the campaign’s social networking platforms. He was responsible for developing the Obama campaign's revolutionary social networking platforms. His pioneering work included running the first political campaign to launch niche based social networks like BlackPlanet, Eons, MiGente, AsianAve, and Disaboom. He built the campaign's lifestyle marketing strategy and developed the "street team", materials used in battleground states. Scott also created and implemented Obama Mobile, an advanced communication strategy that included text messaging, downloads, interactive voice response communication, a mobile web site (WAP), and even an iPhone application. 

Prior to his work for Obama, Scott worked for the Democratic Legislative Campaign Committee, the Democratic Congressional Campaign Committee and has managed over a dozen political campaigns. Scott loves mixing music, culture and politics.He was the co-founder of Punkvoter.com and Rock Against Bush efforts in 2004 which became a $4 million young voter mobilisation effort. He has conducted political training for the National Democratic Institute, UNICEF, Democracy for America, the Campaign Management Institute, and the New Organising Institute.

Agenda

Timings: Registration and coffee will be at 08.00. The event will commence at 09.00 and conclude at 16.30 with appropriate breaks for refreshments. 

  • Sharing The Points Of View On Social Media
  • Print Vs New Media: The End Of Media As We Know It
  •  Incorporating New Media Into Your Existing PR And Marketing Strategies
  • To Blog Or Not The Blog – That Is The Question!
  • The Power Of Social Media In Today’s Competitive Markets
  • Social Networking And Web 2.0: What Is Their Value To PR?
  • Engaging With Social Networks To Maximise Your Reach And To Manage Risks
  • Analysing Consumer Behaviour Online
  • Analysing The Power Of Video Content In Online Environments• Tracking Your Online Reputation

Do you have any specific social media topic that you would like Scott to cover at the event? Write to kosta.petrov@thepworld.com and we will make sure Scott includes it in his presentation!

Sponsorship

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At P we are all about creating unique experiences for our customers. By supporting this P experience you will be in direct contact with your target market and generate business for your organisation. Being part of the P Experience you are guaranteed to be noted and put on the business map.As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.For more information on how you can get involved in this event as an exhibitor or a sponsor, please email info@thepworld.com

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