Speakers

Elizabeth Musmanno is a senior communications and marketing executive with 15 years of global experience.

Based in Paris, at Christian Dior Couture, Elizabeth was Head Of Worldwide Marketing And Communications and a member of the executive committee. She created global marketing campaigns, press strategies and advertising initiatives for all markets.  

At Vera Wang, Elizabeth was the senior vice president of global communications and marketing and a member of the executive committee.

At Unilever, she was Vice President Global Marketing And Public Relations where she developed international press strategies, and programs for various brands Including Calvin Klein, Vera Wang, Lagerfeld, Cerutti, Bcbg Max Azria, Chloé and Nautica.

Agenda

Timings: Registration and coffee will be at 08.00. The day will commence at 09.00 and conclude at 16.30 with appropriate breaks for refreshments. Lunch will be served at 14.30.

Using her unrivalled experience at Vera Wang, Christian Dior Couture and Oscar De La Renta Elizabeth will share with you  the secrets of becoming a successful marketer and more importantly, the tools you need to implement to become a globally admired brand.

  • Creating powerful marketing campaigns
  • Globalising your local brand
  • The importance of social media in today’s rapidly changing economy
  • The role of public relations in creating strong brands
  • Hiring the best talent and creating an ambassadorial workforce
  • Getting celebrity endorsements for your brand
  • Understanding the importance of having a good spokesperson
  • Using events as a brand building tool
  • Getting international journalists to write about your products

Sponsorship

Become Part Of The P Experience!

At P we are all about creating unique experiences for our customers. By supporting this P experience you will be in direct contact with your target market and generate business for your organisation. Being part of the P Experience you are guaranteed to be noted and put on the business map.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved in this event as an exhibitor or a sponsor, please email
info@thepworld.com

Partners

                      

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Book Before 28 February 2011 - 159 EUR
Book After 28 February 2011 - 209 EUR

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