Speakers
Donald Steel, Crisis Communications Expert And Former Chief Communications Advisor For BBC
Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe and Asia Pacific. He was until earlier this year the BBC's Chief Communications Adviser and was for 11 years the Corporation's Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC's London Television Centre and the kidnapping of the BBC journalist Alan Johnston to the furore in the Arab world over the BBC and Sky TV's decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics. Recent and forthcoming engagements include London, Amsterdam, Prague, Madrid, Belgrade and Skopje, and he will shortly begin an extensive speaking tour of Dubai, Mumbai, Singapore and Hong Kong. The BBC Academy, Europe's largest broadcasting training facility, made him its first Associate Fellow in 2010 and he was elected a Fellow of the Royal Society of Arts in 2009. In addition to his own practice, he has just been appointed Associate Director at Johnston Associates, the UK's leading aviation PR firm, based at London Heathrow. He is also retained as a communications adviser to the BBC.
Kevin Johnston, Director, Johnston Associates
A seasoned PR professional, Kevin Johnston is Director of Johnston Associates, one of the few specialist aviation PR firms in the UK. Kevin has worked in the PR sector for over 20 years. He provides a full 24 hour PR service for United Airlines in Europe, Africa and the Middle East, which includes responsibility for crisis communications. He also provides a complete media service to Air Canada in the UK and Scandinavia and counsels a range of organisations including TAG Farnborough Airport. Before joining the airline sector, he had PR responsibility for BAA’s Terminal 5 project and previously worked in Westminster as a parliamentary consultant.
Kevin has spoken at various forums over the years, advising others in the industry on crisis communications and regularly provides crisis media training courses for aviation executives around the world. He has experience in handling strategic communications and has dealt with a number of crisis situations including the European handling of 9/11.
Agenda
Academy Timings:
Registration will be at 08.00 and the academy will commence at 08.30 and conclude at 17.00. There will be a networking and refreshment break at approximately 11.00 and lunch will be served at approximately 13.00
08.00 Registration
08.30 Opening Session: A Real Life Crisis Scenario
09.00 Analyzing The Importance Of Reputation And Reputation Management
- What is reputation?
- Building trust
- Case studies of good and bad examples of reputation management
10.00 Writing A Crisis Plan: The Role Of Executives
10.30 Key Principles Of Crisis Management: Writing A Crisis Statement
11.00 Networking And Refreshment Break
11.30 Managing The Media
This segment will include key tips in managing the media, giving broadcast interviews and the essentials of organizing a good press conference
13.00 Lunch For Speakers And Delegates
14.00 Interactive Crisis Simmulation
- Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
- The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
17.00 End Of Academy
Register
Register and pay before 10 August 2011 for EUR 299
Register and pay between 11 August – 7 September 2011 for EUR 349
Register after 8 September 2011 for EUR 399
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