Marketing Kingdom Zagreb 3

March 27, 2014 - March 28, 2014, Zagreb, Croatia

Photos

About the Event

The Marketing Kingdom is back to Zagreb with presentations by the world's leading marketing gurus. Get your ticket today and master social media and marketing with the help of our marketing leaders from Spotify, SAP, Oracle, Coca-Cola and Airbus. Seats are limited!

Speakers

Katie Morse Nielsen

Brian Dresher Mashable

Jonathan Forster Spotify

Anja Jakubowski Coca-Cola

Xavier Burgat Airbus

Greg Williams Wired Magazine

Paul Randle Akzo Nobel

Anca Westley Masdar, UAE

Martina Misheska BRAU UNION ÖSTERREICH AG

Karim Mokhnachi Oracle

Ricc Webb Nokia

Oliver Kempkens Adapt or Die

Sanja Cengic NOVA TV

Ivana Galic VIPnet

Marina Akrap Podravka

Tomislav Grubišić Degordian

Agenda

Marketing Kingdom Zagreb 3
Day One
27th March 2014

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

The Power Of Partnerships In Marketing

Brian Dresher, Senior VP Business Development, Mashable

10.45

The Secrets Behind Developing Successful Sales, Marketing And Brand Partnership Programmes

Jonathan Forster, General Manager And General Manager Ad Sales Europe, Spotify

11.15

Interactive Panel Discussion On Marketing, Social Media And Partnerships With
Mashable And Spotify

11.45

Networking And Refreshment Break

12.15


A Different Way Of Marketing: Challenges And Thrills Of Selling Aircrafts


Xavier Burgat, Head Of Corporate Marketing, Airbus

12.45

Digital Strategy 2014: Technology Strategies To Consider

Oliver Kempkens, CEO, Adapt or Die

13.15

How Social Networks Will Change The Life Of Marketeers ...For The Good Or The Bad

Karim Moknachi, VP Marketing – ECEMEA, Central and Eastern Europe, Russia, Oracle

13.45

Interactive Panel Discussion On The Role Of Social Media In Marketing With Airbus, Adapr or Die and Oracle

14.15

Lunch For Speakers And Delegates

15.15

Integrating Social Media In All Aspects Of Your Business: From Google Hangouts, GIFs To Bigger Sales

Katie Morse, Social Media Manager, Billboard

15.45

Re-Booting Your Marketing Organisation To Embrace Digital And Drive Sales

Paul Randle, Head Of Digital (Decorative Paints), Akzo Nobel

16.15

Interactive Panel Discussion On How Digital Can Drive Sales With Billboard And Akzo Nobel

16.30

End Of Conference Day One
Marketing Kingdom Zagreb
Day Two
28th March 2014

09.00

Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

Content And Connections: Engaging With Consumers, Customers And The Community

Ania Jakubowski, General Manager Poland And Baltics, Coca-Cola

10.45

The Use Of Mobile Technology In Your Marketing Campaigns: Can They Bring Revenue?

Greg Williams, Executive Editor, Wired Magazine

11.15

Interactive Panel Discussion On Experiential Marketing With Coca-Cola And Wired Magazine

11.45

Networking And Refreshment Break

12.15

Developing A Brand Strategy On A Tight Budget

Anca Westley, Marketing Director, Masdar

12.45

Making The Global Platform, Locally Relevant

Martina Misheska, Senior Brand Manager HEINEKEN, Brau Union Austria

13.15

Interactive Panel Discussion On Marketing And Budgeting With Masdar And Brau Union Austria

13.45

Lunch For Speakers And Delegates

14.45

Regional Interactive Panel Discussion

Global Strategies Matter But How Do We Implement Them With A Local Budget



Sanja Cengic, Marketing And Corporate Communications Director, NOVA TV

Ivana Galic (MCO), Head of Marketing Communications, VIPnet d.o.o

Marinka Akrap, Marketing And Communications Director, Podravka

Tomislav Grubišić, CEO, Degordian

15.30

Closing Keynote

Finding The Right Approach For Marketing: Doing Epic Work That Makes People Love You Instead Of Change The Channel

Ricc Webb, Head Of Social Media Experience, Nokia

16.00

Chairman’s Closing Remarks

16.15

End Of Conference

Our partners

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