Marketing Kingdom Middle East 2

October 18, 2015 - October 19, 2015, in Doha, Qatar

Photos

About the Event

Welcome to Qatar's biggest global marketing event!

What can you expect at this year's most anticipated marketing event in the region?

  • Real life case studies: Learn best practices in creating tailor made content, increase the value of paid media and engage your key influencers
  • International and regional applicable best practices to maximize your social media presence
  • Interactive workshop on developing your brand purpose on Facebook and the various strategies of how to achieve business results on Facebook.

Speakers

Hussein Dajani Hug Digital

Danny Whatmough Weber Shandwick

Benjamin Ampen Twitter

Kristian Lorenzon O2 (Telefonica UK)

Farimah Moeini Yahoo!

Ibrahim Badreddeen Bayt.com

Georgios Kolovos GE

Sam Thomson The Body Shop

Agenda

MARKETING KINGDOM MIDDLE EAST 2
Day One, Sunday, 18th October 2015

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

The Power Of #NOW

Benjamin Ampen, Head Of Sales, MENA, Twitter

10.45

“What does ‘Global' REALLY look like??

Rupert Daniels, Global Marketing Director, Cambridge University Press

11.15

Interactive Discussion With Benjamin
And Rupert

11.45

Networking And Refreshment Break

12.15

Engaging The Emotional Shopper To Drive Sales

Sam Thomson, Brand And Value Director, The Body Shop

12.45

Social Media And The Customer Journey: How To Put The Customer At The Center Of Your Social Strategy


Paul Fabretti, Global Head Of Social Media, Microsoft

13.15

What Millennials Want - Content Marketing Best Practices

Farimah Moeini, Global Client Director, Yahoo!, MEA

13.45

Interactive Discussion With Sam, Paul and Farimah

14.15

Lunch For Speakers And Delegates

15.15

How To Create A Great Professional Brand For Yourself On The Internet

Ibrahim Badreddeen, Country Manager, Bayt.com

15.40

Identifying And Engaging Your Key Influencers To Enhance Your Brand Credibility

Danny Whatmough, Head Of Digital, Weber Shandwick

16.10

Creating Great: Uncovering The True Power Of Storytelling
Noha Bashir, Director, Social Media CEMEA, Visa

16.40

Interactive Discussion with Danny and Noha

17.00

End Of Day One


MARKETING KINGDOM MIDDLE EAST 2
Day Two, 19th October 2015

09.00

Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

One Not Everyone - Achieving Personalised Marketing At Scale': Case Study By O2

Kristian Lorenzon, Head Of Social Media, O2 (Telefonica UK)

10.45

Influencer Marketing: What Works, What Doesn't
Hussein Dajani, Chief Operating Officer,

Hug Digital

11.15

What can modern marketers learn from Ancient Greece?

Georgios Kolovos, Marketing Director, GE

11.45

Interactive Discussion With Kristian, Hussein And Georgios

12.15

Networking And Refreshment Break

12.45

Developing Your Brand Purpose On Facebook And Achieve Greater Business Results
Understand Consumer Behavior on Facebook

• Explore people's need to be social
• Discover the social science behind sharing
• Analyze engagement to reveal social insights

Start With Your Why:

• How your story resonates with social media users
• Your brand purpose - brand briefs + creative examples

13.45

Lunch For Speakers And Delegates

14.30

Workshop Continues

Be Your “Why” on Facebook:
• Learn to speak with authenticity
• Develop the power of imagery
• The importance of brand consistency

Light up the Facebook Feed
• Craft engaging Brand Stories
• Delve into Facebook's publishing pillars
• Sharpen your skills on storytelling tools for social media

About Your Expert Workshop Leader:
Scott Hicks
Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi
Former Client Partner, Facebook MENA

Scott is trilingual (English / Arabic / French) General Management, Marketing and business development executive who builds long term brand value and identifies key business drivers for growth. He executes with a focus on brand strategy, financial objectives and organizational culture. International experience in both mature and developing markets, with an emphasis on blue chip and entrepreneurial startup brands. His pecialties include: Brand and Marketing strategy, Strategic Business Unit General management, P&L,Start-up operations, online Branded Entertainment, Social Media, Broadcast Media Management, and Business Development.

16.30

End Of Marketing Kingdom Middle East 2

Our partners

Interested in partnering with us?

Drop us an email today at info@thepworld.com

Exclusive Online Partner

Official Partner

Silver Sponsor

Media Partners

Official magazine

Strategic Career Partner

Venue

W Hotel, Doha, Qatar

Right in the West Bay of Doha, W Hotel has got your insider access to the hottest shopping, buzzing nightlife and the best culinary experiences in Doha. A modern sanctuary above the city, peering out over the blue Arabian Gulf, our signature style and vivid interiors set the scene for unforgettable days and nights.