Marketing Kingdom Cairo

October 25, 2015 - October 26, 2015, in Cairo, Egypt

Photos

About the Event

After the phenomenal success in Qatar, Jordan, Azerbaijan, Georgia and Croatia, the Marketing Kingdom, one of the world's fastest growing marketing events is coming to Egypt from 25-26 October 2015.

So, what can you expect at the world's most innovative marketing event:

  • Real life case studies by representatives of some of the world's most innovative brands
  • Latest insights into the ever changing global marketing world
  • Cutting edge half day workshop on Facebook marketing

Register today and see why over 10,000 marketers have attended the Marketing Kingdom events in 10 different countries.

Speakers

Hussein Dajani Hug Digital

Amira Rashad Facebook

Rayan Karaky Google

Hussein Freijeh Yahoo!

Katie Morse Nielsen

Richard Harless Shazam Entertainment

Parminder (Parry) Singh Twitter

Jumana Anter Facebook

Rami Saad DMS

Anja Jakubowski Coca-Cola

Asad Ur Rehman Unilever

Abdelrahman Sleem IMFND-Integrated Marketing Foundation

Suhail Masri Bayt.com

Agenda

08.30

Registration And Morning Coffee

09.30

Chairman's Opening Remarks

09.45

Three Content Mistakes All Brands Must Avoid

Rami Saad, Deputy Chief Operating Officer DMS

10.30

The Power Of #NOW

Parminder (Parry) Singh, Managing Director SEA, India and MENA, Twitter

11.00

Understanding The Challenges And Opportunities In Mobile Marketing

Amira Rashad, Regional Head Of Brand Advertising, Facebook

11.30

Interactive Discussion With The Speakers

12.00

Networking And Refreshment Break

12.30

The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of
Your Marketing Strategy


Richard Harless, Country Manager Germany, Shazam

13.00

Mobile Marketing Stats in Egypt And Online Purchasing

Abdelrahman Sleem, CEO & Founder, IMFND- Integrated Marketing Foundation

13.15

Understanding The Growing Importance Of Mobile Marketing: Winning The Mobile Consumer

Rayan Karaky, Head DoubleClick,
Google

13.45

Interactive Discussion With The Speakers

14.15

Lunch For Speakers And Delegates

15.15

How To Create A Great Professional Brand For Yourself On The Internet

Suhail Masri, VP Sales,
Bayt.com

15.30

Content And Connections: Engaging With Consumers, Customers And The Community



Anja Jakubowski, General Manager, Poland And Baltic, Coca-Cola

16.00

What Millennials Want - Content Marketing Best Practices



Hussein Freijeh, Managing Director, Yahoo!

16.30

Interactive Discussion With The Speakers

17.00

End Of Day One

08.30

Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

Digital Trends, The Changing Media Landscape And The Impact On Your Social Strategy

Katie Morse, VP Social Media, Nielsen

10.45

Crafting Brands for Life in a Connected World

Asad Ur Rehman, Media Director, Unilever

11.15


Programmatic Buying and Native Advertising – The Rising Digital Stars Are Here And Are Now!


Mohamed Megahed, Regional Commercial Director, Connect Ads

11.45

What Does Content Marketing Actually Stand For: Case Studies On Consumer Interaction With The Content

Hussein Dajani, Chief Operating Officer, Hug Digital

12.15

Interactive Discussion With The Speakers

12.45

Lunch For Speakers And Delegates

13.15

Interactive Wotkshop

Developing Your Brand Purpose On Facebook And Achieve Greater Business Results



Understand Consumer Behavior on Facebook

Explore people's need to be social

Discover the social science behind sharing

Analyze engagement to reveal social insights
Start With Your Why:

How your story resonates with social media users

Your brand purpose - brand briefs + creative examples

15.00

Networking And Refreshment Break

15.30

Workshop Continues


Be Your “Why” on Facebook:

Learn to speak with authenticity

Develop the power of imagery

The importance of brand consistency
Light up the Facebook Feed:

Craft engaging Brand Stories

Delve into Facebook's publishing pillars

Sharpen your skills on storytelling tools for social media


About Your Expert Workshop Leader:
Scott Hicks
Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi
Former Client Partner, Facebook MENA


Scott is trilingual (English / Arabic / French) General Management, Marketing and business development executive who builds long term brand value and identifies key business drivers for growth. He executes with a focus on brand strategy, financial objectives and organizational culture. International experience in both mature and developing markets, with an emphasis on blue chip and entrepreneurial startup brands. His pecialties include: Brand and Marketing strategy, Strategic Business Unit General management, P&L,Start-up operations, online Branded Entertainment, Social Media, Broadcast Media Management, and Business Development.

17.00

End Of Marketing Kingdom Cairo

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Supported by

Exclusive Media Partner

Media Partners

MUSIC PARTNER

Strategic Career Partner