Global PR Trends Summit Beirut

October 8, 2015 - October 9, 2015, in Beirut, Lebanon

Photos

Global PR Trends Summit Beirut

Photos

October 8, 2015 - October 9, 2015, in Beirut, Lebanon

About the Event

Welcome to the Global PR Trends Summit Beirut!

After the phenomenal success in 16 countries, including Qatar, Turkey, Oman, Azerbaijan, Russia, Czech Republic, Jordan and Egypt, the world's fastest growing PR event is finally coming to Beirut from 8-9 October 2015.

We have prepared for you an interactive agenda, focusing on the latest trends in social media, with special focus on crisis management, social media, visual PR and PR measurement.

So what can you expect at this year's most important PR event in Lebanon?

  • Real life case studies by some of the world's most innovative PR experts
  • Interactive crisis simmulation workshop with one of the world's most respected crisis communications professional
  • Over 5 hours of interactive discussions to help you get most out of the event

See you this coming October in Beirut!

Speakers

Esra Erkal Paler Elsevier

Hussein Dajani Nissan

Thierry Nicolet Schneider Electric

Heather Mitchell Unilever Hair Care

Patrick Jephson Former Chief Of Staff To Princess Diana

Alex Malouf Schneider Electric

Donald Steel Former Chief Communications Advisor, BBC

Mohamed Al Ayed TRACCS

Agenda

08.30 Registration And Morning Coffee

09.15

Chairman’s Opening Remarks

09.30

Opening Regional Keynote-
The State Of PR And Communications In The MENA Region
Mohamed Al Ayed, CEO, TRACCS

10.00 International Keynotes-

How To Make Business Leaders Better Communications And Increase The Value Of Your PR And Communications Activities
Mary Jo Jacobi, Corporate Strategist and Former Chief Reputation Officer Chief HSBC Holdings, Lehman Brothers, Royal Dutch Shell And BP America
Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author, Shadows Of A Princess

11.00

Interactive Discussion With The Speakers

11.30

Networking And Refreshment Break

12.00

Analyzing The Growing Importance Of Content Management In Digital PR
Heather Mitchell, Global Head Of PR And Social Media, Unilever Hair Care

12.30

The End Of Corporate Websites: Is Content The New King?
Alex Malouf, Corporate Communications Manager, P&G

13.00

Interactive Discussion With The Speakers

13.30

Lunch For Speakers And Delegates

14.30

PR 3.0: What We Need To Know!?
Hussein Dajani, Chief Operating Officer, Hug Digital

15.00

Reputation Management In The Healthcare Sector: Trends, Challenges And Opportunities
Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca

15.30

Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric

16.00

The Do’s And Dont’s Of Responding To Social Media Crisis
Donald Steel, Former Chief Communications Advisor, BBC

16.30

Interactive Discussion With The Speakers

17.30

End Of Day One
Crisis Simulation Workshop With Donald Steel

More than 5000 PR and communications professionals from 30 different countries have had the opportunity to attend Donad Steel's world class crisis communications workshops. Find out found out why Donald Steel is considered the world's biggest authority on crisis management.


About Your Expert Workshop Leader:
Donald Steel FRSA MCIPR
Crisis and reputation specialist
Associate Director, Crisis Communications, Kenyon International Emergency Services
Associate Director, Johnston Associates, London Heathrow
Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe and Asia Pacific. He was until earlier this year the BBC's Chief Communications Adviser and was for 11 years the Corporation's Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC's London Television Centre and the kidnapping of the BBC journalist Alan Johnston to the furore in the Arab world over the BBC and Sky TV's decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics. Recent and forthcoming engagements include London, Amsterdam, Prague, Madrid, Belgrade and Skopje, and he will shortly begin an extensive speaking tour of Dubai, Mumbai, Singapore and Hong Kong. The BBC Academy, Europe's largest broadcasting training facility, made him its first Associate Fellow in 2010 and he was elected a Fellow of the Royal Society of Arts in 2009. In addition to his own practice, he has just been appointed Associate Director at Johnston Associates, the UK's leading aviation PR firm, based at London Heathrow. He is also retained as a communications adviser to the BBC.

10.00

Introduction and Exercise One
A serious emergency for the company
The 15-30-60-90 crisis rule

11.00

Exercise Two
The developing crisis - the first media interview

12.00

Networking Coffee Break

12.30

Lessons from VW, Air Asia, and other crisis
Some social media crisis rules

13.30

Lunch For Speakers And Delegates

14.30

Exercise Three
The press conference and social media

16.00

Summary and conclusions

16.30 End Of Global PR Summit Beirut

Our partners

Interested in partnering with us? Drop us an email today at info@thepworld.com

Exclusive Event Partner

Exclusive Web Portal

Official Business Magazine

Online Media Partner

Official Newspaper

Supported by

Venue

The Mövenpick Hotel, Beirut, Lebanon

The Mövenpick Hotel Beirut is the only business hotel with extensive resort facilities in Beirut. Located directly on the Mediterranean Sea and only ten minutes from the airport, this upscale 292-bedroom hotel offers all you would expect from a 5-star beach resort. The restaurants create authentic Lebanese and international cuisine and our range of bars, including our famous chill-out bar Square, is perfect for relaxing with drinks in the evening.


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