Global PR Summit Iceland

 June 9, 2016 - June 10, 2016, in Reykjavik, Iceland

Register Now

About the Event

Welcome to the Global PR Summit Iceland!

Our PR Summit is all about building a creative community that will provide you with support, value and opportunity to make things happen.

You can’t master the latest PR trends and challenges from behind your desk!

Join us in Reykjavik from 9-10 June 2016 and spend two days surrounded by some of the most stimulating and forward-thinking people in the world -- the instant cure to a creative burnout.

Speakers

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Donald Steel Former Chief Communications Advisor, BBC

Piers Schreiber Jumeirah Group

Noha Bashir VISA

Sietse Bakker Eurovision Song Contest

Bart De Vries IPRA- International PR Association

Danny Whatmough Weber Shandwick

John Neilson Lockheed Martin

Andrew Widger Pfizer

Richard Stephenson Civil Aviation Authority

Agenda

09.00

Morning Coffee

10.00 

Chairman’s Opening Remarks

10.05 

Welcome Speech by the Icelandic PR Association

10.15 

International Keynote Presentation: Evolving The Communications Function To Become A Strategic Resource For The Businesss

Bart De Vries, President, IPRA- International PR Association, Netherlands

10.45 

The Art Of The Apology - Sorry Seems To Be The Hardest Word

Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA

11.15

Forgivability: Why You Need It - How To Get It
 
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK

11.45 

Interactive Discussion With Speakers And Delegates

12.15 

Lunch For Speakers And Delegates

13.00 

Developing Strong Partnerships To Boost The Effect Of Your PR Activities


 
Andrew Widger, Senior Director, Media Relations, Pfizer, UK

13.30

Identifying And Engaging Your Key Influencers To Enhance Your Brand Credibility
 
Danny Whatmough, Head Of Digital, Weber Shandwick, UK

14.00

Interactive Discussion With Speakers And Delegates

14.30 

Afternoon Networking Break

15.00

From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry And Where Is Our Industry Heading
 
Richard Stephenson, Communications Director, Civil Aviation Authority

15.30

The Secret To Creating A World Class Event: The Eurovision Song Contest Case Study
 
Sietse Bakker, Event Supervisor, Eurovision Song Contest, Netherlands

16.00

Interactive Discussion With Speakers And Delegates

16.30

End Of Day One

09.00 

Morning Coffee

10.00 

Chairman’s Opening Remark

10.15 

Managing Corporate Information Leaks: Practical Solutions For Dealing With Information Breaches
 
Piers Schreiber, VP Public Affairs And Corporate Communications, Jumeirah Group, UAE

10.45 

Communicating Visually in PR: The Importance Of Imagery In Moving From Verbal And Written Messages To Visual Messages


 
Jesse Ringham, Digital Communications Manager, Tate Museum

11.15 

Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI


 
Noha Bashir, Social Media Director, CEEMEA, Visa, UAE

11.45 

Interactive Discussion With The Speakers And Delegates

12.15 

Lunch For Speakers And Delegates

13.00

Crisis Simulation Session: Crisis In A Social Media World
 
Part 1
 
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken

14.45

Afternoon Networking Break

15.15

Part 2
 
The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
 
Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC

17.00

End Of Global PR Summit Iceland

Our partners

Interested in promoting your brand or services? Contact Ivana today at ivana@thepworld.com

Silver Sponsor

Supported by

endorsed by

Official magazine