Global PR Summit Canada 2

20-21 November in Toronto, Canada

Register now

About the Event

Welcome to the second edition of the only PR event in Canada focusing on the latest global PR trends and challenges!

Last year, over 200 PR professionals from Canada and around the world, attended our inaugural edition of the Global PR Summit in Montreal.

This year, we are taking the event to a completely new level by featuring brand new speakers, brand new presentations and more discussion time than ever!

Why grab your ticket now?

  • The Global PR Summit Canada is the only PR event in Canada focusing on global PR trends and challenges
  • With speakers from 12 different countries, the Summit is all about building a creative community that will provide you with support, value and opportunity to make things happen
  • We are covering the latest trends in the ever changing PR world with special focus on: data leaks, influencer PR, visual communications, PR measurement and crisis communications on social media
  • Over 5 hours of interactive discussions make the event an ideal platform to discover new ideas and trends for your sector and leave the event with incredible insights that will inform your business in the future
  • With delegates coming from all around the world, the Global PR Summit Canada will get you exposed to new ways of approaching your work and your brand

 

Only

60days

13hours

47min

UNTIL THE EVENT

Facts & Figures

When we say global, we mean global!

  • With annual editions in 21 different countries on 4 continents, the Global PR Summit is the world's largest gathering of PR professionals
  • Our Global PR Summits around the world are supported by all major local and international PR associations
  • Over 12,000 PR experts from 86 different countries have attended our Global PR Summits
  • 212 PR professionals from Canada, USA, France, Iceland, UK and UAE attended our first Global PR Summit in Canada last year
  • 86% of our delegates held Senior/Director PR and communications positions within their organizations
  • The Global PR Summit Canada was rated 4.8/5 for speaker quality, discussions and content

 

 

Speakers

Christine Faulhaber Faulhaber Communications

Sheri Morgan PepsiCo Foods Canada

Talia Beckett Davis Women in PR Canada and Women in PR USA

Kelvin Lee Thomson Reuters

Daniela Kelloway Clutch PR

Daniel Tisch Argyle Public Relationships

Bjorn Trowery HEINEKEN USA

Maliha Aqeel, PMP IABC/Toronto

Dimah Khalili MBA, MA

Scott Evans Edelman Toronto

Chris Albert Ketchum

Sarah Hanel, APR, MBA Canadian PR Society (CPRS)

John Shield BBC

Paul Fabretti Microsoft

Abraham Abbi Asefaw The Pop Up Agency

Maksimilian Kallhed The Pop Up Agency

Tom Webster Shell

Cynthia Gutierrez-White Johns Hopkins Medicine

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Donald Steel Former Chief Communications Advisor, BBC

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Patrick Jephson Former Chief Of Staff To Princess Diana

Agenda

From data leaks, influencer marketing, social media to PR measurement, crisis and reputation, the Global PR Summit Canada 2 will cover the latest trends in the global PR world. 

09.00 

Registration And Morning Coffee

10.00 

Chairman’s Opening Remarks

10.15 

Opening Keynote By Sarah Hanel, APR, MBA, President, Canadian PR Society (CPRS)

10.45

How to Measure the Intersection of All the Various Channels That Now Constitute Public Relations
Chris Albert, Senior Vice President of Digital Research & Analytics, Ketchum

11.15

Interactive Panel Discussion:  What Does The Future Communications Practitioner’s Skillset Look Like?

Scott Evans, General Manager, Toronto, Edelman
Daniel Tisch,
CEO, Argyle Public Relationships
Chris Albert, Senior Vice President of Digital Research & Analytics, Ketchum
Sarah Hanel, APR, MBA, President, Canadian PR Society (CPRS)
Dimah Khalili
, MBA, MA, Strategic Communications and Corporate Partnerships Advisor
Maliha Aqeel, PMP, President, IABC/Toronto
Bjorn Trowery
, Director of External Communications and Creative Content, HEINEKEN USA


 
12.15

Lunch For Speakers And Delegates

13.15 

Back By Popular Demand: The Art Of Apology And Forgivability (Interactive Session)
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana

13.45 

Developing The Role Of Communications As A Strategic Resource Within The Company Rather Than Just A Support
John Shield, Director of Communications, BBC

14.15 

Interactive Discussion With Speakers And Delegates

14.45

Networking and Refreshment Break

15.15 

Interactive Workshop: PR And Design Thinking: You Only Need 48h To Solve A PR Problem
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing communications problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire PR professionals to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency

17.00 

End Of Day One

08.30 

Morning Coffee

09.30 

Chairman’s Opening Remarks

09.45

Crushing the Myth Of B2B Social Media
Kelvin Lee, Director, Social Media Marketing, Thomson Reuters

10.15 

What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today
Tom Webster, Global Social Media Strategy Manager, Shell

10.45 

How To Create Killer Social Media Campaigns: Understanding The New Rules Of Consuming Content
Paul Fabretti, Director, Social Media Marketing, Office Marketing, Microsoft

11.15 

Interactive Discussion With Speakers And Delegates

12.00 

Lunch For Speakers And Delegates

13.00 

Understanding The World Of Government Communication
Colleen Harris, Former Press Secretary To Princes Charles, William and Harry and Official Spokesperson, William and Kate’s Royal Wedding

13.30 

Lessons Learned From The Zika Pandemic: How To Cut Through The Cacophony Of Competitors And Misinformation, To Establish Yourselves As A Leader In A Global Market
Cynthia Gutierrez-White, Senior Director, Strategic Communications and Public Affairs, Johns Hopkins Medicine

14.00 

Interactive Panel Discussion Moderated by Talia Beckett from Women in PR: Women In PR: Where Are We Now And Where We Need to Be


Colleen Harris, Former Press Secretary to Princes Charles, William and Harry
Sheri Morgan, Senior Communications Manager, PepsiCo Foods
Christine Faulhaber, President and CEO, Faulhaber Communications
Daniela Kelloway, Founder, Clutch PR
Cynthia Gutierrez-White
, Senior Director, Strategic Marketing and Outreach Director, Administration, Johns Hopkins Medicine

14.30 

Networking And Refreshment Break

15.00 

Interactive Workshop On Crisis Communications In An Age Of Social Media With Donald Steel, Former Chief Communications Advisor At BBC

17.00 

End Of Global PR Summit Canada 2

Our partners

Interested in partnering with us? Drop us an email today!

Exhibitor

Supported by

Venue

Thompson Toronto, Toronto, Canada

The historic factory buildings of King West Village are now home to the creative forces behind Toronto, Canada’s leading art galleries, ad agencies, tech start-ups, stylish bars, and avant-garde restaurants. Take in the sweeping views of the downtown Toronto cityscape and Lake Ontario from our luxury boutique hotel’s Rooftop Lounge, the city’s only hotel rooftop lounge with a seasonal, 40-foot infinity swimming pool.