Global Marketing Summit

November 21, 2015 - November 22, 2015, in Tehran, Iran

Photos

About the Event

Welcome to the Global Marketing Summit!

Featuring presentations by international marketing experts from P&G, Greenwich University and Henkel Beauty Care, the Global Marketing Summit will provide you with the latest insights into the ever changing global marketing world.

So, what can you expect at Iran's most anticipated marketing event this year?

  • Real life case studies on the most important marketing challenges and trends, including: customer marketing, experiential marketing, marketing communications and marketing ROI
  • Presentations by some of the most innovative global marketing experts from the world's most admired companies
  • Over five hours of interactive discussions, created to help you get practical tools that you can implement when you go back to your company

Do not think twice! Get your ticket now for the Global Marketing Summit.

Speakers

Sivakumar Thangaratnavelu Managing Partner, Symplfy.com

Lars Silberbauer LEGO Group

Irina Pashina SAP SE

Steffen Ruebke Henkel Beauty Care

Alper Eroglu Unilever

Tomas Jenssen EIT RawMaterials

Maryam Monjazi Aujan Iran

Mads Holmen Bibblio

Arash Vafadari Mana Payam Public Relations

Hubert Grealish Former Marketing Director, Philips, TomTom

Baris Zavaroglu Former Head of Consumer Products, the Walt Disney Company

Gerhard Barcus GoodBrand

Agenda

08.00

Registration

09.15

Chairman’s Opening Remarks

09.30

Opening Statement By Platinum Sponsor


Maryam Monjazi, Supply Chain Director, Aujan Iran

09.40

Communications In Iran: Unique People, Unique Challenges, Unique Opportunities


Arash Vafadari, CEO, Mana Payam Public Relations

10.10

Learn How To More Efficiently Connect With Your Customers And Supercharge Your Efforts
Across Social, Mobile And Commerce


Lars Silberbauer, Global Social Media Director, LEGO Group

10.40

Interactive Discussion With Arash And Lars

11.10

Networking And Refreshment Break

11.40

Building Strong Brand Equity By Creating The Right Brand Framework


12.10

How To Work With Connected Celebrities


Alper Eroglu, Marketing Director, Home Care, Unilever Turkey

12.40

Interactive Discussion With Speakers

13.10

Lunch For Speakers And Delegates

14.10

Customer Is King: Winning Strategies For Engaging With Customers


Steffen Ruebke, Vice President And General Manager, Henkel Beauty Care

14.40

Servicing Emotions: The Role And Impact Of Emotions In Marketing


Sivakumar Thangaratnavelu, Former Global Head Of Customer Experience, HSBC Amanah And Managing Partner, Symplify.com

15.10

Balancing Old And New Marketing Strategies: Aligning Your Corporate Communications, Marketing And Digital Marketing Strategies For Maximum Impact


Baris Zavaroglu, International Marketing Expert, Former Head of Consumer Products, the Walt Disney Company

15.40

Interactive Discussion With Steffen, Sivakumar And Baris

16.10

End Of Day One

09.15

Chairman’s Opening Remarks

09.30

Creating Competitive Advantage By Changing The Way Business Creates Value


Gerhard Barcus, Partner, Middle East, GoodBrand

10.00

Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alighnment


Tomas Jensen, Senior Director, Corporate Communications, M&C Saatchi World Services

10.30

Interactive Discussion With Gerhard And Tomas

11.00

Networking And Refreshment Break

11.30

Branding Through Knowledge: Help The World To Help Yourself


Mads Holmen, Founder And CEO, Bibblio

12.00

Customer Experience and Content: 5 Rules for Effectively Engaging Your Audience


Irina Pashina, Director Marketing and Communications, SAP SE

12.30

Interactive Discussion With Irina And Mads

13.00

Lunch For Speakers And Delegates

14.00

Interactive Workshop: How To Create The Right Marketing Strategy In A Like Economy

Analyze the growing importance of social media and its influence on marketing
What works

and what doesn’t in social media
How to create the right social media strategy for your company
Identify the right social media platform for your company
Create a tailor made customer experience for your brand


Hubert Grealish, Co-Founder; Marketing Officer; Brand Consultant At MPERA And Former Marketing Director, Philips and TomTom

16.30

End Of Global Marketing Summit

Our partners

Platinum sponsor

Silver Sponsor

Exclusive Event Partner

Newswire sponsor

bronze sponsor

Gold sponsor

Supported by

Media Partners